GoaFest 2010: Media Abbys shortlist announced; total 87 entries shortlisted
Shortlists for the Media Abbys were announced on March 18. This year, a total of 87 entries have been shortlisted, 10 more that the 77 shortlisted entries last year. In all, there are 14 categories this year. The Media Abbys will be held on April 9 during GoaFest 2010 at its new venue at Utorda Beach in South Goa.
Shortlists for the Media Abbys at GoaFest 2010 were announced on March 18. This year, a total of 87 entries have been shortlisted, 10 more that the 77 shortlisted entries last year. In all, there are 14 categories this year. The Media Abbys will be held on April 9 during GoaFest 2010 at its new venue at Utorda Beach in South Goa.
Speaking to exchange4media, Shashi Sinha, Chairman, Media Abbys, informed that in all 484 entries were registered for the first round of judging, of which 87 entries were shortlisted for the final round of judging. Sinha further said that this year, he was impressed with the quality of the entries and was very excited specifically about categories such as Mixed Media, Print and Internet.
A panel of 14 judges judged the shortlisted entries.
Topping the charts with the maximum entries is Mudra Max with 17 entries, followed by Mindshare with 16 and Maxus with 15 entries.
The other agencies in the race include Lodestar Universal with a total of 13 entries and Mediacom with nine entries. Mindshare - Mobile, Madison Media Plus, Madison Media Infinity, Starcom MediaVest Group and MEC had two entries shortlisted each. Lintas Media Group, Ogilvy Action, Tribal DDB India, Maxus - Mobile, TME and OMD have one shortlisted entry each.
The judging round of Media Abbys took place on March 15, while the final round of judging took place on March 18.
This year, the GoaFest committee includes Colvyn Harris, President, AAAI & Chairman, GoaFest 2010; Bhaskar Das, President, Bombay Ad Club; Sam Balsara, Chairman, Industry Leadership Conclave; Shashi Sinha, Chairman, Media Abby Awards; Suman Srivastava, Chairman, Knowledge and Learning Seminar; and Ajay Chandwani, Chairman, Creative Abby Awards.
The
total 87 entries shortlisted are as follows: |
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| NO | Media House | Title | Case Study (Brand) |
| 1 | Mediacom | Shave India Movement | Gillette Mach 3 |
| 2 | Mudra Max | The film god speaks on India's biggest religion | ‘Paa’ Movie |
| 3 | Maxus | ZooZoo Marathon | Vodafone |
| CATEGORY- 2 : BEST USE OF CINEMA | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Maxus - Delhi, Group M Media | Live Cinema template of advertising | Nokia N97 |
| 2 | Maxus | Indi's First Lyricode | Tata Sumo Victa |
| 3 | Lodestar Universal | Direct from the cinema to the Van Heusen store | Van Heusen |
| CATEGORY- 3 : BEST USE OF NEWSPAPERS AND MAGAZINES | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mindshare - Delhi | Mid-Day Delhi shrinks to accommodate Kurkure 'Chhotu' Pack | Kurkure |
| 2 | Mediacom | The day Volkswagen took India by Storm | Volkswagen |
| 3 | Mindshare | Nanhe Patrakaar | Surf Excel |
| 4 | Mindshare | Zero Dandruff Campaign | Clear |
| 5 | Madison Media Plus | When Airtel made the headlines page after page | Bharti Airtel |
| 6 | Lodestar Universal | How we said it uncommonly | Tata Nano |
| 7 | Lodestar Universal | Clear Quotient | Santoor Glycerin Soap |
| 8 | Mudra Max | The Content Bar | Reliance Mobiles |
| 9 | Mudra Max | India Prays | Cycle Pure Agarbathies |
| 10 | Maxus | Don't just tell me what it does, Tell me what it does, for me | Tata Sky Plus |
| 11 | Maxus | Not Celebrity Endorsement, but Celebrity Experience | Tata Sky Plus |
| CATEGORY- 4 : BEST USE OF OUTDOOR AND AMBIENT MEDIA | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mediacom | The New Beetle Heli - banner | Volkswagen |
| 2 | Mindshare | To do or not to do is the question | Domex |
| 3 | Mindshare | A Trip for a Dip | Brooke Bond Taj Mahal |
| 4 | Lodestar Universal | Nano ya na Mano ! | Tata Nano |
| 5 | Mudra Max | Sea Speaks | Greenpeace |
| 6 | Mudra Max | Vampire Mirrors | True Blood |
| 7 | Mudra Max | Car Cab | Partyhard Drivers |
| 8 | Mudra Max | History in the Making | Aircel |
| CATEGORY- 5 : BEST USE OF SPECIAL EVENTS & STUNTS/LIVE ADVERTISING | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mindshare-Delhi | Demystifying Nutrition | Horlicks Nutrition Academy |
| 2 | Lintas Media Group | Demystifying Nutrition | Bajaj Pulsar |
| 3 | Ogilvy Action | Pragati Ki anokhi Paathshala | ICICI Prudential Life Insurance - Smart kid |
| 4 | Mindshare | Hands up for peace | Surf Excel |
| 5 | Mudra Max | Women on wheels | TVS Scooty |
| 6 | Mudra Max | Gossips through window | Shell Foundation |
| 7 | Mudra Max | History in the making | Aircel |
| 8 | Mudra Max | The Lemon Pattalam (Army) | 7 UP |
| 9 | Maxus | The flawed logic of ''Share of Mind'' | Vodafone |
| 10 | Maxus | Empty Tin-cans make 10,000 heads turn | Red Bull |
| CATEGORY- 6 : BEST USE OF RADIO | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Starcom Mediavest Group | We Miss You | Western Union |
| 2 | Mindshare - Delhi | North India celebrates chatpati Diwali with Kurkure | Kurkure |
| 3 | Maxus -Delhi, Group M Media | Midas touch | Nokia 5800 Xpress Music |
| 4 | Maxus -Delhi, Group M Media | Music Xpress | Nokia 5800 Xpress Music |
| 5 | Lodestar Universal | Creating a Nano Parlance | Tata Nano |
| 6 | Lodestar Universal | Station Docomo | Tata Docomo |
| 7 | Maxus | From Awareness to conversions in 30 sec ! | Vodafone |
| CATEGORY- 7 : BEST USE OF INTERNET AND DIGITAL MEDIA | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Tribal DDB | "Go For It" | Reliance GSM Services |
| 2 | Mediacom | Shave India Movement | Gillette Mach 3 |
| 3 | Mindshare - Mobile | Coming to life with a code | Nike |
| 4 | Maxus - Mobile | Shock 'em but pleasantly at their moment of truth | Nokia Music store |
| 5 | Mindshare | Tagged on Facebook | Slumdog Millionaire |
| 6 | Mindshare | Television's moment of truth on social media | Star Plus |
| 7 | Madison Media Infinity | Salary Alert on Pehli Tareekh | Cadbury Dairy Milk |
| CATEGORY- 8 : BEST USE OF SPONSORSHIP | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mediaedge : CIA | Wild Card Princesses | Nivea Visage |
| 2 | TME | 'Chahe Koi Mujhe Junglee Kahe'' | Parle Products |
| 3 | Mindshare | Blue Carpet | Sunsilk |
| 4 | Maxus - Delhi, Group M Media | No TVC Approach | Nokia Xpress Music 5130 |
| 5 | Mudra Max | Mumbai Smiles | Wrigley's Mumbai Smile |
| 6 | Mudra Max | All is Well with Reliance | Reliance Consumer Finance |
| 7 | Maxus | Big Boss | Vodafone |
| 8 | OMD | Dance like no one is watching | LMN |
| CATEGORY- 9 : BEST USE OF BRANDED CONTENT | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Starcom Mediavest Group | Saluting the loved ones abroad | Western Union |
| 2 | Mediacom | Coming of age with Olay in India | Olay Total effects |
| 3 | Mediaedge : CIA | Ganakul | Meera Herbal Hair Wash Powder |
| 4 | Maxus - Delhi, Group M Media | Nokia meets Kaminey | Nokia 6700 Classic |
| 5 | Lodestar Universal Media | Station Docomo | Tata Docomo |
| 6 | Mudra Max | The film god speaks on India's Biggest Religion | Paa’ Movie |
| 7 | Maxus | E=r2 Reality x Reality | Vodafone |
| CATEGORY- 10 : BEST USE OF MIXED MEDIA | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mindshare-Delhi | Quaker Oats Makes India Heart Healthy | Quaker Oats |
| 2 | Mediacom | The journey has just begun | Volkswagen |
| 3 | Mediacom | Shave India Movement | Gillette Mach 3 |
| 4 | Madison Media Plus | Catch Every Detail | Airtel Digital TV |
| 5 | Lodestar Universal | The power of Nano innovations | Tata Nano |
| 6 | Lodestar Universal | Do the New | Tata Docomo |
| 7 | Lodestar Universal | Wake up to Garnier's new innovation, Light eye roll on | Garnier Light Eye Roll on |
| 8 | Madison Media Infinity | Pehli Tareekh - A Must on the First | Cadbury Dairy Milk |
| CATEGORY- 11 : BEST USE OF NEVER BEFORE MEDIA | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mindshare | Coming to life with a code | Nike |
| 2 | Mindshare - Mobile | Pepsi outsells Coke in the summer of 2009 with $0 on television | Pepsi |
| 3 | Lodestar Universal | Nano - The Taste of India | Tata Nano |
| 4 | Mudra Max | Sea Speaks | Greeanpeace |
| 5 | Lodestar Universal | Don't throw away your used cinema ticket, its valuable | Van Heusen |
| SPECIALIST CATEGORY- 12 : YOUTH MARKETING | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mindshare | Call me | AXE |
| 2 | Maxus | Is your media worth a Conversation? | Red Bull |
| SPECIALIST CATEGORY- 13 : VERTICAL MARKETING | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mediacom | Take your own path | Dell Computer's |
| 2 | Mindshare - Mobile | India says ''my heart is healthy or at least I know if it’s not'' | Quaker Oats |
| 3 | Mindshare | Race to Ireland | Tourism Ireland |
| 4 | Mudra Max | Gossips through the window | Shell Foundation |
| SPECIALIST CATEGORY- 14 : PRO BONO MARKETING | |||
| NO | Media House | Title | Case Study (Brand) |
| 1 | Mediacom | P&G CSR Initiative of ''Live, Learn & Thrive '' | Shiksha |
| 2 | Mindshare | Don't be quiet, talk for India | Idea Cellular |
| 3 | Mudra Max | May I help you | National Association for Blind |
| 4 | Lodestar Universal | Sache Ko Chune, Ache ko Chune | Aamir Khan elections campaign |
