Happy mcgarrybowen creates sassy high-fashion film for Jabong’s 'Showstopper Festival'
The 'Showstopper Festival', being held between the 27th and 30th of April, is targeted to fashion aficionados. It will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and 'athleisure' brands.
Jabong, India’s leading online fashion destination has announced the launch of a one of its kind four-day shopping extravaganza, the 'Showstopper Festival', being held between the 27th and 30th of April. Targeted to fashion aficionados, the festival will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and 'athleisure' brands.
To support the festival, Happy mcgarrybowen has launched its latest campaign for urban fashion-forward customers. A ‘digital-first’ approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio. The core campaign thought, #FashionGuilty, builds a world for the showstoppers, where mediocrity ceases to exist. A world for the uber-stylish trendsetters, those who refuse to be ordinary and always stand out from the crowd.
Speaking on the campaign, Gaurav Kackar, VP – Brand Marketing, Jabong, said, “Showstopper Festival is an ode to the fashion forward and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualization of the commercial is powerful, eclectic and high on fashion quotient, portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”
Kartik Iyer, CEO, Happy Mcgarrybowen, said, “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”
To support the festival, Happy mcgarrybowen has launched its latest campaign for urban fashion-forward customers. A ‘digital-first’ approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio. The core campaign thought, #FashionGuilty, builds a world for the showstoppers, where mediocrity ceases to exist. A world for the uber-stylish trendsetters, those who refuse to be ordinary and always stand out from the crowd.
Speaking on the campaign, Gaurav Kackar, VP – Brand Marketing, Jabong, said, “Showstopper Festival is an ode to the fashion forward and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualization of the commercial is powerful, eclectic and high on fashion quotient, portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”
Kartik Iyer, CEO, Happy Mcgarrybowen, said, “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”
