ecommerce

Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’

e4m Staff Jul 24, 2024 5:53 PM

The e4m TechManch 2024 saw an e-commerce expert session explore strategies for seamless customer experiences, data insights and emerging technologies

e4m Staff Jul 23, 2024 12:18 PM

Revenue of the e-commerce giant rises 13% to $143.3 billion

e4m Staff May 1, 2024 5:05 PM

D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C ventures

e4m Staff Mar 6, 2024 10:18 AM

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data

Kanchan Srivastava Dec 29, 2023 8:34 AM

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers

Shantanu David Dec 27, 2023 8:31 AM

Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies

e4m Staff Dec 15, 2023 5:35 PM

At the e4m Screenage Conference, marketers shared their e-commerce journeys and strategies

e4m Staff Dec 1, 2023 12:09 PM

Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat, media reports say

e4m Staff Nov 14, 2023 6:30 PM

Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it is being dubbed as the “most significant ad product of the year’

Kanchan Srivastava Nov 14, 2023 8:55 AM

The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland

Tanzila Shaikh Nov 6, 2023 8:56 AM

While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared

Sohini Ganguly Nov 3, 2023 9:03 AM

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data, shared industry players

Kanchan Srivastava Nov 2, 2023 8:35 AM

As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India

Nilanjana Basu Oct 26, 2023 8:38 AM

With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants

Shantanu David Oct 25, 2023 9:07 AM

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to expand faster than the whole digital advertising ecosystem

Kanchan Srivastava Oct 3, 2023 8:30 AM

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

e4m Desk Sep 8, 2023 8:28 AM

At e4m TechManch 2023, industry experts discussed the challenges and solutions in building eCommerce for Bharat

e4m Desk Aug 11, 2023 11:00 AM

At the Pitch CMO Summit Delhi 2023, Snapdeal CEO Himanshu Chakrawarti shared insights on creating a value-driven marketplace for Bharat

e4m Desk Jun 15, 2023 12:58 PM

The new identity reflects aspiration & inclusivity, says the company

e4m Desk Jun 8, 2023 3:10 PM

Guest Column: Sanjay Mehta, Joint CEO of Mirum India, writes on how eCommerce advertising presents a unique opportunity if one can take full advantage of it

Sanjay Mehta May 23, 2023 9:03 AM

The mandate is for Sugarfree, Nutralite and Sugarlite

e4m Desk Apr 10, 2023 3:55 PM

Industry heads came together to discuss the e-commerce ecosystem in India, evolving consumer behaviour and more

e4m Desk Mar 29, 2023 1:28 PM

Guest Column: Shankar Shinde, Chief Commerce Officer, VMLY&R India, analyses the factors that will be key in the expansion of the country’s e-Commerce business

e4m Desk Feb 6, 2023 8:49 AM

The company has posted 8.5% revenue growth for last quarter of 2022, beating expectations

e4m Desk Feb 4, 2023 11:49 AM

Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more

Javed Farooqui Nov 17, 2022 9:00 AM

The one-day event will showcase WPP’s holistic eCommerce offering via a series of keynotes and workshops

e4m Desk Nov 14, 2022 3:28 PM

Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates

Javed Farooqui Nov 7, 2022 8:33 AM

The brand is planning a social media campaign with Rakul

e4m Desk Oct 10, 2022 12:39 PM

The company is a brainchild of Manish Gupta, Ex- IIM A and an industry veteran with over 11 years of multi-faceted experience

e4m Desk Sep 16, 2022 6:11 PM

Prior to this, Gangadharan was with Sanofi as Digital Marketing & Media Head - Consumer Healthcare

e4m Desk May 23, 2022 2:38 PM

HMG India has appointed Sharukh Lakhani to lead Havas Market

e4m Desk Apr 25, 2022 10:29 AM

The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms

Javed Farooqui Jan 20, 2022 8:15 AM

According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend

e4m Desk Jan 5, 2022 3:44 PM

At present, video commerce is in a nascent stage in India but has a huge potential to reach a size of $4-5 billion by 2025, a study reveals

Kanchan Srivastava Nov 26, 2021 9:14 AM

The industry is using digital media and the power of regional language content to spur the growth further

Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM

The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses

e4m Desk Sep 24, 2021 12:49 PM

This partnership will make Slazenger’s product range available on Myntra and Flipkart, strengthening its presence in India

e4m Desk Sep 8, 2021 1:07 PM

The new launches are in categories of detergents (laundry and dishwashing) and home care. All three products can be purchased only via e-commerce platforms

e4m Desk Aug 14, 2021 4:00 PM

According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers

e4m Desk Jul 7, 2021 3:46 PM

The platform's shoppable video experience will be available for users to try out on the 30th June

e4m Desk Jun 28, 2021 7:10 PM

Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch

e4m Desk Jun 26, 2021 8:42 AM

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce

e4m Desk Jun 14, 2021 7:24 PM

The mandate includes setting up their e-commerce and handling the overall planning and execution on the digital front

e4m Desk Jun 1, 2021 12:54 PM

The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews

e4m Desk May 27, 2021 1:48 PM

The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities

e4m Desk May 25, 2021 1:50 PM

Guest Column: Rohan Rai, Co-Founder, Kritter, writes about the ways in which unprecedented growth in online commerce will shape the retail media ecosystem

Rohan Rai May 5, 2021 12:35 PM

As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season

Sonam Saini Apr 19, 2021 8:51 AM

The platform will connect manufacturers with the whole-sellers, distributors and dealers directly

e4m Desk Apr 15, 2021 2:38 PM

The new Twitter card format comprises product details, shop name, product pricing and 'shop' button

e4m Desk Mar 8, 2021 12:40 PM