The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
The campaign comprises four-films that will be released in stages over the next three months
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement
Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India
CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements
The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms
Between 01 September 2020 to 30 September 2021, there had been 13.51 million conversations around online shopping on Twitter in India, recording a 97% year-on-year growth, says Twitter
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers
The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown
Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving