The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life

e4m Staff Jan 29, 2024 11:14 AM

The platform will also introduce the Myntra FWD Fam, comprising 500+ creators

exchange4media Staff May 2, 2023 4:56 PM

The campaign comprises four-films that will be released in stages over the next three months

exchange4media Staff Apr 1, 2023 1:00 PM

The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee

exchange4media Staff Jan 1, 2023 6:00 PM

The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon

exchange4media Staff Dec 19, 2022 9:37 AM

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts

Kanchan Srivastava Nov 29, 2022 8:47 AM

Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement

exchange4media Staff Sep 13, 2022 1:26 PM

Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India

exchange4media Staff May 16, 2022 2:57 PM

CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements

exchange4media Staff Apr 12, 2022 4:28 PM

The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms

Javed Farooqui Jan 20, 2022 8:15 AM

Between 01 September 2020 to 30 September 2021, there had been 13.51 million conversations around online shopping on Twitter in India, recording a 97% year-on-year growth, says Twitter

exchange4media Staff Nov 2, 2021 6:28 PM

Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts

Mansi Sharma Jul 23, 2021 7:59 AM

According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers

exchange4media Staff Jul 7, 2021 3:46 PM

The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities

exchange4media Staff May 25, 2021 1:50 PM

As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019

exchange4media Staff Apr 2, 2021 7:59 AM

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM