Havas refreshes visual identity with brand new logo
The company said that it has revamped its brand architecture for the first time in 20 years
French multinational advertising and public relations company Havas has announced a new visual identity with a logo for the first time in 20 years. The company said in a tweet: "After two decades, #Havas has recently embarked on a significant milestone by revamping its brand architecture and giving a fresh new look to its brand identity."
The Havas India Managing Committee with the new visual identity
After two decades, #Havas has recently embarked on a significant milestone by revamping its brand architecture and giving a fresh new look to its brand identity. #Reveal #OneHavas #MeaningfulDifference #HavasProud @vivendi @ConranDesign pic.twitter.com/YOtsiLBNgO
— Havas (@Havas) June 13, 2023
Havas said that it has streamlined its brand architecture and update its look to suit modern sensibilities and to make it easier for clients, partners and talents to navigate.
The new Havas logo is set against a red background with a simple, clean font. The company had earlier sent out a cryptic tweet, hinting at the logo change.
Tomorrow's the day!
— Havas (@Havas) June 12, 2023
We are beyond excited as we prepare to unveil some thrilling news! Stay tuned. #MeaningfulDifference #OneHavas #Reveal pic.twitter.com/jDPlfyP6di
The company has released an official statement addressing the rebranding exercise: "For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents. The team at Conran Design Group, Havas’ leading strategic branding agency, helped realize the project, producing a new, unified brand that is powerful, iconic, and timeless, to better reflect the group’s integrated model, and further establish its unique positioning around meaningfulness and entertainment.
"Today marks a defining moment in Havas’ almost 200-year history as it unveils a refreshed look and reimagined brand architecture that more clearly tell its story. In line with the acceleration of its strategy rooted in integration, Havas is bringing all Havas branded networks and operating companies under one new, shared brand identity, which will amplify the true nature of Havas: a client-centric, creative powerhouse that is part of the Vivendi Group, at the crossroads of entertainment and communications. Non-Havas branded networks and operating companies will maintain their individual identities but will add an endorsement that clearly links back to Havas.
"The refresh kicks off today, June 13, 2023, with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year. The update encompasses all Havas physical and digital branding worldwide, including a new corporate website organized by core services, providing a more client-centric experience.
"As one of the six largest groups globally with more than 22,000 people in over 100 countries, a single, modernized, dynamic brand elevates Havas’ offer and unlocks value for clients and talent alike. Realized in collaboration with Conran Design Group, the new brand is all about positive upward momentum, expressed visually with a dynamic
edge that represents the creativity and forward-looking mentality at the heart of Havas’ business," read the company's press release.
“Havas is unique in being the most integrated, meaningful, and entertainment-oriented group in our industry. Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalizing on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations,” commented Yannick Bolloré, Chairman and CEO of Havas.
“Making the Havas brand a meaningful business asset, meant addressing two fundamental challenges. The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum. The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio,” remarked Thom Newton, Global CEO of Conran Design Group.
