In Lenskart's latest campaign, Kiara channels her 'inner KJO'

Lenskart's latest advertisements featuring Karan and Kiara make Choosing frames fun! [OR] Lenskart rolls out their new ad campaigns titled “Glasses Badlo Vibe Badlo” featuring Karan Johar and Kiara Advani.

Lenskart, an eyewear brand, has launched ad campaigns featuring Karan Johar and Kiara Advani.

“The ad campaigns take a witty approach, skillfully weaving humor and the diverse product offerings by Lenskart into its narrative, making the selection process a joyous exploration of stylish frames for every taste and preference. The tagline “Glasses badlo, Vibe badlo” becomes the central theme that encapsulates the idea that changing your glasses isn't just a visual upgrade but a transformative experience for the consumer’s overall style. The core messaging of the TVC revolves around the idea that Lenskart encourages individuals to build a collection that suits various moods and occasions,” the company states in a release.

In one of the advertisement, Karan Johar introduces Kiara to his exclusive eyewear collection at a Lenskart store, leading to a fun banter where Kiara not only tries on the glasses but also channels her inner KJO with humor, pouts, and the signature 'Koffee with Karan' vibe. The other ad campaign takes a playful twist as Karan and Kiara explore professional eyewear. Karan adopts a corporate persona, donning sleek glasses, and engaging in humorous dialogue with Kiara, creating a delightful and entertaining take on eyewear fashion for audiences of all ages.

Commenting on the same Ramneek Khurana, Co-Founder, Lenskart adds “We are thrilled to have Karan and Kiara as the faces of the new ad campaigns solidifying their relationship with the brand once again. Their unique chemistry and comic timing have added a whole new dimension to these ad campaigns. Through these ads, we aim to express ourselves, frame by frame and build our eyewear collection as diverse as our moods and also make the process of choosing eyewear a fun and enjoyable process.”

Commenting on the TVC, Karan adds “Lenskart has consistently set the benchmark for innovation in eyewear, working with Kiara complemented the campaign's humor, making the eyewear journey together not only stylish but also helps in building my eyewear collection” Kiara Advani, celebrated for her chic and admirable fashion sense, added to the enthusiasm, saying, "Lenskart eyewear is both effective and trendy, collaborating with karan for this tvc was super fun. Keeping our humour game on top and the style quotient on point with lenskart we surely had a memorable experience creating this one.”