IPO-bound lenskart's Rs 100-150 crore multimedia account up for grabs
Lenskart’s media duties are currently with Starcom
Peyush Bansal-promoted eyewear retailer Lenskart has called for a multimedia pitch for its account, according to sources. The account size is estimated to be between Rs 100 crore and Rs 150 crore. Starcom, the incumbent agency, has held the media duties since 2017, when it succeeded Maxus.
Lenskart, known for its strong presence across traditional and digital media, has run prominent campaigns such as ‘Glasses Badlo, Vibe Badlo’ featuring Karan Johar and Kiara Advani. Co-founder Peyush Bansal is also active in media, further boosting the brand's visibility.
According to Bansal, the brand is also looking for ‘3 Entrepreneurs in Residence’ to build the next generation of direct-to-consumer eyewear brands.
“These eyewear brands will be serving specific consumer segments solving a specific use case / building a unique design proposition for customers,” read his recent social media post calling out ex- entrepreneurs who have built D2C brands.
Lenskart recently appointed Jaimit Doshi as Global Head of Marketing and CEO of its subsidiary, Hustlr. This follows a strong FY23 performance, with revenue surging 152% to Rs 3,788 crore and net losses narrowing to Rs 64 crore.
