Kajaria ropes in actor Akshay Kumar & Ranveer Singh for 35th anniv celebrations

Kajaria has launched its latest Desh Ki Mitti Campaign, celebrating 35 years of excellence, featuring actors Akshay Kumar and Ranveer Singh as brand ambassadors.

The 360-degree pan-India campaign's core message, "Hum Alag Hain, Par Ek Hi Mitti Ke Hai," portrays the unity that binds us as a nation, transcending our diverse backgrounds.

Conceptualized by 82.5 Communications, the campaign's ad film with Akshay and Ranveer perfectly captures the essence of Kajaria's numero uno stature in the industry.

Its strategic objective is to reach deeper into Tier 2 and 3 cities, and to cater to the southern markets. The TVC will be released in regional languages like Tamil, Telugu, Kannada, and Malayalam.

Speaking on the campaign launch, Rishi Kajaria, Joint Managing Director of Kajaria Ceramics, commented, "We are delighted to have two of the biggest names in Bollywood, Akshay and Ranveer, for our new campaign. At Kajaria, our journey has been guided by a deep-rooted commitment to unity and pride for our nation. Both personify the values we stand for - excellence, integrity, and a deep love for the nation. With this campaign, we aim to inspire a sense of pride and togetherness in our customers, reaching every nook and corner of the country."

Chetan Kajaria, Joint Managing Director at Kajaria Ceramics, further added “As Kajaria enters its 35th year, this collaboration marks a new chapter for the company, and we look forward to continuing our commitment to providing top-quality products with latest trends and technology with a diverse portfolio. We are proud Indians, and even more proud of being an Indian company. The Desh Ki Mitti campaign fits beautifully with our ideology and commitment of creating the best for our nation”.

Speaking on this campaign, Akshay Kumar said, “I have been associated with Kajaria tiles for more than 6 years. Working in the ad for Kajaria Tiles has been an incredible experience. The film's message of unity and pride resonated deeply with me, and it was an honour to be a part of this inspiring project”.

On the association, Ranveer Singh, said, “The story beautifully portrays the strength of being united for the country. It personifies deep love for nation and that is something my heart is encompassed with. Also, the integrity that the brand stands for establishes a strong connection with my persona. I am thrilled to join hands with a brand that embodies excellence and innovation."