Lenovo India launches campaign for Cricket World Cup
The campaign is based on the idea that once you experience great technology, you start expecting it everywhere
Lenovo today announced the launch of a new brand campaign featuring its range of products. As the anticipation for the ICC Men's Cricket World Cup 2023 reaches soaring heights in India, Lenovo’s campaign leverages the unwavering passion of Indian cricket fans, gaming enthusiasts, young professionals, and students through ads set within the world cup context.
The campaign slogan "You’ll wish everything was a Lenovo" highlights Lenovo's cutting-edge technology and how it enables people looking for great specs, high performance, durability and security. The campaign is designed to establish Lenovo's strong position in the market by leveraging its growing market share and reinforcing its presence in the premium segment.
The campaign is based on the idea that once you experience great technology, you start expecting it everywhere. This campaign highlights Lenovo's advanced technology, which is deeply ingrained in users' minds, so they look for it in everything, including features like Smart Login with Infrared Camera, Multitasking with 4 Adjustable Screens, and High-Performance Cooling with Lenovo Coldfront Technology.
"Our brand Campaign showcases Lenovo's commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users," said Chandrika Jain, Marketing Director, Lenovo India. "We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology. The campaign will position Lenovo’s seamless tech prowess in everything that consumers demand every day”
