An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
The announcement was made by CEO Prasar Bharati, Gaurav Dwivedi during an interaction with the media in New Delhi today
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Other names include AMFI, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on how to ace the broadcast ecosystem
While many brands kept their products and services in the focus, others made the World Cup the focus of their message.
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season
The tournament has posted 123.8 billion viewing minutes for live broadcast
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
Brands across Handset, Commercial Vehicles, UPI, Electric Vehicles categories witness a massive surge across key brand KPIs
Perfumes/deodorant was the leading category with 10% share of ad volumes
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
268 million viewers tuned in for the live broadcast
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Wondrlab has conceptualised the ad for the electrical brand
Roy, Vice President, Marketing Coca-Cola India and South-West Asia, also spoke about 'going all in with Disney Star' with new campaigns and activations for ICC Men's Cricket World Cup
Some of our moment marketing favourites from the usual players
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
ConfirmTkt has also rolled out a campaign “Journey to the World Cup” to engage with cricket fans
The campaign is based on the idea that once you experience great technology, you start expecting it everywhere
The digital films convey that with new furniture at home, the whole family can enjoy watching cricket together
The campaign has been conceptualised by Publicis Worldwide India and will be aired during the Men’s Cricket World Cup
The tribunal’s order came on the petition filed by AIDCF that challenges the free streaming of matches, including the ICC Men's Cricket World Cup
Herbalife sponsors over 150 athletes, teams and leagues
The campaign has been conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao
#SitTogether is a campaign conceptualised by Ogilvy India
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers
According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV
The innovation will enable an easier viewing experience on mobile phones
The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav
Actor Ranveer Singh and music composer Pritam come together for ‘Dil Jashn Bole’
According to Taurani, the digital revenues for CWC may prop significantly this year
The carmaker is a sponsor for the ICC Men’s Cricket World Cup 2023 with Nissan Magnite as the official car of the tournament
The campaign features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah and Mohammed Siraj along with Shahrukh Khan as the ‘Voice of Belief’
Siddharth Sharma, Viacom18’s Sports Head of Content, spoke to e4m on JioCinema’s plans for the Cricket World Cup, sports coverage in general and more
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
The film also features cricketers like Jemimah Rodrigues, Eoin Morgan, Jonty Rhodes and Shubman Gill
#JeetengeHum urges die-hard cricket fans to share heartfelt wishes to recreate the magic of 1983 and 2011 on Twitter and Instagram
The campaign featuring PV Sindhu will have a strong presence during T20 World Cup
We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
Ajay Dang, President-Head Marketing at Ultra Tech Cement, shares his experience of watching the T20 World Cup in 2007 and the ODI World Cup in 2011 with his son Pranay
ICC selected the hosts via a competitive bidding process overseen by a Board sub-committee chaired by Martin Snedden along with Sourav Ganguly and Ricky Skerritt
The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner
Sportskeeda Head Content Marketing & Video Shantanu Pusalkar & Business Head Kanav Sud shared that Shoaib Akhtar, Harbhajan Singh, Danny Morrison & others to share expertise on cricket