cricket-world-cup
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
The announcement was made by CEO Prasar Bharati, Gaurav Dwivedi during an interaction with the media in New Delhi today
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Rajiv Gopinath May 31, 2024 8:47 AM
Other names include AMFI, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal
e4m Staff May 30, 2024 4:01 PM
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
NATIVE CONTENT Apr 16, 2024 8:50 AM
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on how to ace the broadcast ecosystem
While many brands kept their products and services in the focus, others made the World Cup the focus of their message.
e4m Staff Nov 20, 2023 9:32 AM
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
e4m Staff Nov 20, 2023 9:30 AM
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
e4m Staff Nov 16, 2023 8:39 AM
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
e4m Staff Nov 15, 2023 12:35 PM
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season
The tournament has posted 123.8 billion viewing minutes for live broadcast
e4m Staff Oct 28, 2023 1:44 PM
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
e4m Staff Oct 27, 2023 8:50 AM
Brands across Handset, Commercial Vehicles, UPI, Electric Vehicles categories witness a massive surge across key brand KPIs
NATIVE CONTENT Oct 26, 2023 11:20 AM
Perfumes/deodorant was the leading category with 10% share of ad volumes
e4m Staff Oct 23, 2023 6:28 PM
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
e4m Staff Oct 23, 2023 12:10 PM
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Nilanjana Basu Oct 17, 2023 8:56 AM
Roy, Vice President, Marketing Coca-Cola India and South-West Asia, also spoke about 'going all in with Disney Star' with new campaigns and activations for ICC Men's Cricket World Cup
e4m Staff Oct 16, 2023 10:02 AM
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
Tanzila Shaikh Oct 12, 2023 1:42 PM
ConfirmTkt has also rolled out a campaign “Journey to the World Cup” to engage with cricket fans
e4m Staff Oct 11, 2023 6:18 PM
The campaign is based on the idea that once you experience great technology, you start expecting it everywhere
The digital films convey that with new furniture at home, the whole family can enjoy watching cricket together
e4m Staff Oct 8, 2023 12:00 PM
The campaign has been conceptualised by Publicis Worldwide India and will be aired during the Men’s Cricket World Cup
The tribunal’s order came on the petition filed by AIDCF that challenges the free streaming of matches, including the ICC Men's Cricket World Cup
The campaign has been conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
e4m Staff Sep 28, 2023 1:32 PM
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers
Tanzila Shaikh Sep 28, 2023 8:40 AM
According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV
Sonam Saini Sep 26, 2023 1:22 PM
The innovation will enable an easier viewing experience on mobile phones
e4m Staff Sep 22, 2023 11:25 AM
The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav
e4m Staff Sep 20, 2023 4:29 PM
Actor Ranveer Singh and music composer Pritam come together for ‘Dil Jashn Bole’
e4m Staff Sep 20, 2023 12:23 PM
According to Taurani, the digital revenues for CWC may prop significantly this year
e4m Staff Sep 18, 2023 5:33 PM
The carmaker is a sponsor for the ICC Men’s Cricket World Cup 2023 with Nissan Magnite as the official car of the tournament
exchange4media Staff Sep 13, 2023 12:11 PM
The campaign features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah and Mohammed Siraj along with Shahrukh Khan as the ‘Voice of Belief’
exchange4media Staff Sep 4, 2023 3:04 PM
Siddharth Sharma, Viacom18’s Sports Head of Content, spoke to e4m on JioCinema’s plans for the Cricket World Cup, sports coverage in general and more
Aditi Gupta Aug 24, 2023 8:58 AM
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
exchange4media Staff Jul 28, 2023 1:49 PM
The film also features cricketers like Jemimah Rodrigues, Eoin Morgan, Jonty Rhodes and Shubman Gill
exchange4media Staff Jul 22, 2023 7:39 AM
#JeetengeHum urges die-hard cricket fans to share heartfelt wishes to recreate the magic of 1983 and 2011 on Twitter and Instagram
exchange4media Staff Jun 24, 2023 7:14 PM
The campaign featuring PV Sindhu will have a strong presence during T20 World Cup
exchange4media Staff Oct 22, 2022 8:23 AM
We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16
exchange4media Staff Sep 6, 2022 9:26 AM
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
exchange4media Staff Aug 29, 2022 5:33 PM
Ajay Dang, President-Head Marketing at Ultra Tech Cement, shares his experience of watching the T20 World Cup in 2007 and the ODI World Cup in 2011 with his son Pranay
exchange4media Staff Jul 5, 2022 3:06 PM
ICC selected the hosts via a competitive bidding process overseen by a Board sub-committee chaired by Martin Snedden along with Sourav Ganguly and Ricky Skerritt
exchange4media Staff Nov 16, 2021 7:07 PM
The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner
exchange4media Staff Oct 25, 2021 4:16 PM
Sportskeeda Head Content Marketing & Video Shantanu Pusalkar & Business Head Kanav Sud shared that Shoaib Akhtar, Harbhajan Singh, Danny Morrison & others to share expertise on cricket
exchange4media Staff Oct 22, 2021 5:34 PM
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