Lenskart’s new campaign with Katrina Kaif is basically about all of us
The new commercial is a pertinent take on the online shopping experience, which is becoming increasingly popular in India
Eyewear company, Lenskart.com, unveiled its brand new campaign “How do I Look” with Katrina Kaif. Capturing the idea of gathering opinions, the new commercial is a pertinent take on the online shopping experience which is becoming increasingly popular in India.
The TVC showcases how Lenskart’s popular ‘3D Try On’ service lets users try different designs live on the phone and simultaneously share pictures on social media to get instant opinion through the comments and likes. This patented virtual try on technology attracts 10,000 trials every day.
Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com, said, “We are extremely thrilled to unveil the new TVC with Katrina who naturally fits our brand proposition of ‘Addictive Playfulness’. The ‘How do I look’ campaign is a fun and quirky spin on taking the glasses shopping experience with Lenskart.com directly to the social media platform and get an instant opinion through the comments and likes to help consumers make the best decision at their fingertips. Our focus is to use technology to take eyewear buying to the next level.”
Brand ambassador, Katrina Kaif said, “I am delighted to be associated with India’s most loved eyewear brand Lenskart. I deeply admire their quality of reinventing themselves in a product parity market to remain relevant and appealing to a larger set of audiences. The new film seamlessly showcases the “How do I Look” feature that ensures consumers get views of friends and family. I hope the consumers will have as much fun using the new feature as we had making it.”
Concept Note
The film shows Katrina introducing the new feature donning a new pair of glasses each time, seeking an opinion on her choice of spectacles. The narrative makes for an exciting treatment wherein Katrina’s virtual experience is interpreted in a surreal manner which takes her to a new place each time she tries a new pair of spectacles and shares the picture across her social media platforms. The people interacting with her in these spaces are the individuals who are actually looking at her photo and commenting on her spectacles to personally get a word on her choice.
TVC DETAILS
Creative Agency: Enormous
Production Agency: Chrome Pictures
Director: Hemant Bhandari
The TVC showcases how Lenskart’s popular ‘3D Try On’ service lets users try different designs live on the phone and simultaneously share pictures on social media to get instant opinion through the comments and likes. This patented virtual try on technology attracts 10,000 trials every day.
Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com, said, “We are extremely thrilled to unveil the new TVC with Katrina who naturally fits our brand proposition of ‘Addictive Playfulness’. The ‘How do I look’ campaign is a fun and quirky spin on taking the glasses shopping experience with Lenskart.com directly to the social media platform and get an instant opinion through the comments and likes to help consumers make the best decision at their fingertips. Our focus is to use technology to take eyewear buying to the next level.”
Brand ambassador, Katrina Kaif said, “I am delighted to be associated with India’s most loved eyewear brand Lenskart. I deeply admire their quality of reinventing themselves in a product parity market to remain relevant and appealing to a larger set of audiences. The new film seamlessly showcases the “How do I Look” feature that ensures consumers get views of friends and family. I hope the consumers will have as much fun using the new feature as we had making it.”
Concept Note
The film shows Katrina introducing the new feature donning a new pair of glasses each time, seeking an opinion on her choice of spectacles. The narrative makes for an exciting treatment wherein Katrina’s virtual experience is interpreted in a surreal manner which takes her to a new place each time she tries a new pair of spectacles and shares the picture across her social media platforms. The people interacting with her in these spaces are the individuals who are actually looking at her photo and commenting on her spectacles to personally get a word on her choice.
TVC DETAILS
Creative Agency: Enormous
Production Agency: Chrome Pictures
Director: Hemant Bhandari
