Levi’s and Deepika Padukone show what it means to ‘follow instincts’
The film is inspired by real-life moments
Levi’s has launched its campaign “For Now, For A Lifetime” to celebrate special moments and to talk about how they go on to be memories that stay with us, and ultimately shape each and every one of us.
The brand’s “For Now, For A Lifetime” campaign captures what following your instinct looks like. The film, inspired by real-life moments and instances, starts with Deepika Padukone sneaking away from a set, hopping into an auto-rickshaw and disappearing into the night.
In pairing a dark denim shirt and lighter high-loose jeans or a perfectly coordinated, jumpsuit-like look, Deepika Padukone brings a fresh and modern take to denim in this new campaign. Anchored by iconic product – timeless, but always on-trend blue jeans, the for-all-seasons trucker jacket and a wide range of much-loved graphic tees.
“The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s® and how our product is so deeply woven into our consumers’ lives. This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers,” said Amisha Jain, Senior Vice President and Managing Director, South Asia-Middle East, Africa and Non-EU markets (SAMEA), Levi Strauss & Co.
