London-based ad agency Blackmilk opens office in Mumbai

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

Blackmilk, a London-based advertising company, has opened its first international office in Mumbai. The city was chosen due to its status as the economic and talent hub of India.

Blackmilk’s entry into the Indian market is keeping with Chief Executive Officer Maxmilian Seeburg’s and Chief Operating Officer Amay Velu’s focus on featuring the company’s proprietary technologies over undiscovered markets such as South Asia.

“The market in India is quick to adapt to new technologies and embrace change. It is quickly adapting to ad-tech we use in Europe,” observes Velu.

However, the company believes that there are issues that need to be addressed before a headway can be made.

“Currently there is a common misconception among Indian marketers, who continuously mass-produce unoriginal digital content as it is cheaper. Additionally, they believe that the frequency/quantity matters more than quality,” said the company in a statement.

“One of the major goals of Blackmilk is to change what is expected from digital creatives and create a shift in the market that allows for creativity to be seen as a force in its own right,” the statement added.

In addition to its India-oriented goals, Blackmilk aims to bring to the market their ethos of providing the utmost transparency, originality, and analytics.