Maxus wins Media Agency of the Year @ EMVIES 2014
Tata Global Beverages & HUL jointly win Media Client of the Year. Lodestar UM and Mindshare among top winners at EMVIES 2014
The winners for EMVIES 2014 have been declared and Maxus has been named the Media Agency of the Year, leading the agency scorecard, followed by Lodestar UM, Mindshare, Madison Media Pinnacle, Madison Media Infinity, PHD India & Mediacom.
Advertiser/Client of the Year was jointly won by Tata Global Beverages and Hindustan Unilever, followed by Mondelez India Foods, Tata Motors, and P&G.
Grand EMVIE went to Maxus and Tata for Tata Tea Gold’s campaign for Elections: The Media Movement That Changed the Role of Women in Indian Elections.
Maxus won a total of 9 Gold, 6 Silver and 3 Bronze EMVIES, along with the Grand EMVIE. Lodestar UM picked up 1 Gold, 13 Silver and 6 Bronze EMVIES, while Mindshare bagged 3 Gold, 5 Silver EMVIES this year.
On the client side, Tata Global Beverages won 4 Gold and 2 Silver metals along with the Grand EMVIE while HUL bagged 3 Gold, 5 Silver and 1 Bronze EMVIE this year.
Below is the points chart for EMVIES 2014 winners:
Here is the complete list of winners of EMVIES 2014:
| THE ADVERTISING CLUB | ||||||
| EMVIE 2014 - RESULTS | ||||||
| BEST MEDIA STRATEGY - CONSUMER PRODUCTS | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Tata Tea Gold | PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections | Tata Global Beverages Ltd. | GOLD | |
| 2 | PHD India | Hindustan Unilever | Kan Khajura Tesan | Hindustan Unilever Ltd. | GOLD | |
| 3 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations | Marico Ltd. | SILVER | |
| 4 | Lodestar UM | Coca Cola | Coke Studio Feel The Music | Coca Cola India Pvt. Ltd. | SILVER | |
| 5 | Madison Media Pinnacle | Cadbury Celebrations | Songs For Sisters | Mondelez India Foods Ltd. | BRONZE | |
| 6 | Madison Media Pinnacle | Cadbury Celebrations | Take Some Effort, Make Some Time | Mondelez India Foods Ltd. | BRONZE | |
| BEST MEDIA STRATEGY - CONSUMER DURABLES | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Lodestar UM | Tata Safari Storme | Taking The Nation By Storme | Tata Motors Ltd. | SILVER | |
| 2 | Lodestar UM | Mahindra Maxximo Mini Van | Mahindra Maxximo Mini Van A guardian to our children | Mahindra & Mahindra Ltd. | BRONZE | |
| BEST MEDIA STRATEGY - SERVICES | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Tata Sky+ HD | Making Complex Simple and Simple Magical | Tata Sky Ltd. | SILVER | |
| 2 | Lodestar UM | Kansai Nerolac Paints | U CAN - It Just Takes You and a Can | Kansai Nerolac Paints Ltd. | BRONZE | |
| BEST MEDIA STRATEGY - MEDIA | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Vizeum India | MTV India | MTV Rock the Vote | Viacom 18 Network | BRONZE | |
| BEST MEDIA INNOVATION - RADIO | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Madison Media Pinnacle | Cadbury Celebrations | Songs For Sisters | Mondelez India Foods Ltd. | SILVER | |
| 2 | Mindshare | Closeup Toothpaste | Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand | Hindustan Unilever Ltd. | SILVER | |
| 3 | OMD India | Sony ET | KBC on Radio | Multi Screen Media | BRONZE | |
| BEST MEDIA INNOVATION - DIRECT MARKETING | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | ibs | Old Spice | Building India's first responsive social brand | P&G India | SILVER | |
| BEST MEDIA INNOVATION - CINEMA | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Lodestar UM | GCMMF (Amul) | Piyo Doodh- Bhaag Milkha Bhaag | GCMMF | SILVER | |
| 2 | Mediacom Communications Pvt. Ltd. | Volkswagen | SKSE | Volkswagen Group Sales India Pvt. Ltd. | BRONZE | |
| BEST MEDIA INNOVATION - OUT OF HOME | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | DDB Mudramax | Star Jalsha | Jhiliks Wedding- Live Invitation in a billboard | Star Entertainment Media Pvt. Ltd. | BRONZE | |
| BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Tata Tea Gold | PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections | Tata Global Beverages Ltd. | GOLD | |
| BEST MEDIA INNOVATION - TV - CONSUMER DURABLES | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Madison Media Infinity | Asian Paints - Corporate | Har Ghar Kuch Kehta Hai | Asian Paints Ltd. | GOLD | |
| BEST MEDIA INNOVATION - TV - SERVICES | ||||||
| NO AWARD | ||||||
| BEST MEDIA INNOVATION - TV - MEDIA | ||||||
| NO AWARD | ||||||
| BEST MEDIA INNOVATION - SPONSORSHIP | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Lodestar UM | Tata Safari Storme | Safari Storme 24 : Redefining The Sponsorship Rules | Tata Motors Ltd. | SILVER | |
| 2 | Maxus | Tata Tea Gold | PO49 IIFA : Birth of a Movement driven by Role Models | Tata Global Beverages Ltd. | SILVER | |
| BEST MEDIA INNOVATION - DIGITAL (SEARCH) | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Interactive Avenues | Carzonrent | Weather Intelligence | Carzonrent | GOLD | |
| 2 | Mediacom Communications Pvt. Ltd. | Snickers | Yu are not you whn youre hungry | MARS International Pvt. Ltd. | SILVER | |
| 3 | iProspectCommunicate2 | Cleartrip | API Wizardry means that we can now have our cake and eat it too! | Cleartrip | BRONZE | |
| BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING PROPRIETARY DATA | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Titan Eye+ |
|
Titan Company Ltd. | GOLD | |
| 2 | Lodestar UM | Sprite | Sprite Teen Till I Die | Coca Cola India Pvt. Ltd. | SILVER | |
| 3 | Maxus | Agency Research | If the Facts don't fit the theory, change the theory!!!! | Agency Research | SILVER | |
| 4 | Lodestar UM | Amul | Behind the Value Exchange | GCMMF | BRONZE | |
| BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING EXISTING DATA | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Agency Research | I Know which half of my advertising is a waste | Agency Research | GOLD | |
| 2 | Lodestar UM | Tata Safari Storme | Matchmaker : A Tool for Brand Partnerships | Tata Motors Ltd. | SILVER | |
| 3 | Madison Media Pinnacle | Mondelez | What Social Media Does | Mondelez India Foods Ltd. | SILVER | |
| BEST MEDIA RESEARCH / ANALYTICS : BEST USE OF ANALYTICS / DATA TECHNOLOGY | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | GOLD | |||||
| 2 | Maxus | Titan Eye+ |
|
Titan Company Ltd. | SILVER | |
| 3 | Lodestar UM | Coca Cola | Adopting RFR For Media For Coca Cola India | Coca Cola India Pvt. Ltd. | SILVER | |
| 4 | Lodestar UM | Tata Safari Storme | Matchmaker : A Tool for Brand Partnerships | Tata Motors Ltd. | SILVER | |
| BEST MEDIA INNOVATION - AMBIENT MEDIA | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Mindshare | Kellogg's | Kellogg's Breakfast Cabs | Kellogg India Pvt. Ltd. | GOLD | |
| 2 | Lodestar UM | Kansai Nerolac Paints | U CAN - It just takes You and a Can | Kansai Nerolac Paints Ltd. | SILVER | |
| 3 | Mindshare | Heineken | Heineken Inner Voice | United Breweries Ltd. | SILVER | |
| 4 | Mediacom Communications Pvt. Ltd. | Gillette | Social Experiment | P&G India | SILVER | |
| 5 | Madison Media Pinnacle | Cadbury Dairy Milk | Purple, New Colour Of Friendship | Mondelez India Foods Ltd. | BRONZE | |
| 6 | Lodestar UM | Amul | How Amul made 1 lac people eat 50 litres of Ice Cream in a single day! | GCMMF | BRONZE | |
| 7 | Madison Media Pinnacle | Cadbury Gems | T20 World Cup | Mondelez India Foods Ltd. | BRONZE | |
| BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA) | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | ibs | Kotak Jifi | The world's first Twitter Banking | Kotak Mahindra Bank | GOLD | |
| 6 | Vizeum India | MTV India | MTV Rock the Vote | Viacom 18 Network | GOLD | |
| 2 | PHD India | Be Beautiful | Vlog-On! | Hindustan Unilever Ltd. | SILVER | |
| 3 | ibs | Old Spice | Building a Mantastic brand online in less than 3 months | P&G India | SILVER | |
| 4 | MEC | Reliance Life Insurance | #Greatestfan | Reliance Life Insurance Co. Ltd. | BRONZE | |
| BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES) | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Tata Tea | Media that Changed the role of women in Indian Elections | Tata Global Beverages Ltd. | GOLD | |
| 2 | PHD India | Hindustan Unilever | Kan Khajura Tesan | Hindustan Unilever Ltd. | GOLD | |
| 3 | Maxus | Tata Sky+ HD | 8PM Match vs. 8PM Traffic | Tata Sky Ltd. | GOLD | |
| 4 | Mediacom Communications Pvt. Ltd. | Snickers | A Story About Hungry Minds & Fingers That Misspell | MARS International Pvt. Ltd. | SILVER | |
| 5 | Maxus | Nokia Lumia 720 | The Great Escape | Microsoft Mobile | BRONZE | |
| BEST MEDIA INNOVATION - DIGITAL (DISPLAY) | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Tata Sky + HD | Making Complex Simple and Simple Magical | Tata Sky Ltd. | GOLD | |
| 2 | Maxus | Hero Corporate | Mileage Campaign | Hero MotoCorp | GOLD | |
| 3 | Maxus | Tata Sumo Gold | India's First Simulated Multi-terrain Test Drive In A Banner! | Tata Motors Ltd. | SILVER | |
| 4 | Mindshare | Nike India | Make Every Yard Count | Nike India | SILVER | |
| 5 | SMG Convonix | Samsung India Electronics | No Touch Banner | Samsung India Electronics | BRONZE | |
| 6 | ibs | Old Spice | Mantastic Me - The World's first user created web banner campaign | P&G India | BRONZE | |
| BEST ONGOING MEDIA CAMPAIGN | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Mediacom Communications Pvt. Ltd. | Gillette | Shave India Evolution | P&G India | GOLD | |
| 2 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | Mediker Creates a Self Sustaining Ecosystem To Engineer conversations | Marico Ltd. | GOLD | |
| 3 | Mindshare | Kissan | Kissanpur- Where What You Grow Is What You Eat! | Hindustan Unilever Ltd. | SILVER | |
| 4 | Mindshare | Closeup Toothpaste | Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand | Hindustan Unilever Ltd. | SILVER | |
| BEST MEDIA INNOVATION - BRANDED CONTENT | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Mindshare | Kan Khajura Tesan | Mobile is the New TV | Hindustan Unilever Ltd. | GOLD | |
| 3 | Madison Media Infinity | Asian Paints Corporate | Har Ghar Kuch Kehta Hai | Asian Paints Ltd. | SILVER | |
| 4 | Lodestar UM | Coca Cola | Coke Studio Season 3 : Delivering Talkable Experiences | Coca Cola India Pvt. Ltd. | BRONZE | |
| 5 | OMD India | Stayfree Women for Change | Stayfree Mujhe Pankh De Do - Inspiring Women to be the change | Johnson & Johnson Ltd. | BRONZE | |
| BEST MEDIA INNOVATION - PRINT (DAILIES) | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | OMD India | Johnson's baby | When newspaper started smelling like babies! | Johnson & Johnson Ltd. | SILVER | |
| 2 | Madison Media Pinnacle | Cadbury Dairy Milk Silk | A Newspaper With Heart | Mondelez India Foods Ltd. | BRONZE | |
| 3 | Maxus | Dulux Weathershield Sun Reflect | Dulux Weathershield keeps summers cool | Akzonobel | BRONZE | |
| BEST MEDIA INNOVATION - PRINT (MAGAZINES) | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | Mediker Immortalizes Rural Kids As Cartoon Characters | Marico Ltd. | SILVER | |
| 2 | Lodestar UM | Coca Cola | Spreading Ummeedo Wali Dhoop | Coca Cola India Pvt. Ltd. | BRONZE | |
| BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | DDB Mudramax | Birla Sun Life Insurance | The Last Telegram | Birla Sun Life Insurance | SILVER | |
| 2 | Maxus | Tata Tea Gold | PO49 IIFA: Birth of a Movement driven by Role Models | Tata Global Beverages Ltd. | SILVER | |
| 3 | Lodestar UM | Amul | How Amul made 1 lac people eat 50 litres of Ice cream in a single day! | GCMMF | SILVER | |
| 4 | Madison Media Pinnacle | Cadbury Dairy Milk | What A Goal By Chocogulla | Mondelez India Foods Ltd. | SILVER | |
| 5 | Maxus | Vodafone India | Selfie 2.0 - World's Largest Selfie Photograph | Vodafone India | BRONZE | |
| 6 | DDB Mudramax | Zydus SugarFree Natura | Sugarfree Modak | Zydus Wellness Ltd. | BRONZE | |
| BEST INTEGRATED CAMPAIGN - MEDIA | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Mindshare | Star Sports | Star Sports Refresh | Star India Pvt. Ltd. | GOLD | |
| BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Tata Tea Gold | PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections | Tata Global Beverages Ltd. | GOLD | |
| 2 | Lodestar UM | Coca Cola | Coke Studio Connecting with Youth | Coca Cola India Pvt. Ltd. | SILVER | |
| 3 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations | Marico Ltd. | SILVER | |
| 4 | Mediacom Communications Pvt. Ltd. | Gillette | Shave India 6 - UnShaven is UnBathed | P&G India | BRONZE | |
| BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Lodestar UM | Tata Safari Storme | Taking the nation by Storme | Tata Motors Ltd. | SILVER | |
| BEST INTEGRATED CAMPAIGN - SERVICES | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Lodestar UM | Microsoft Office 365 | Cloudonomics- Microsoft Office 365 SME Take it to the next level | Microsoft India Ltd. | SILVER | |
| 2 | MEC | Reliance Life Insurance | #Greatestfan | Reliance Life Insurance Co. Ltd. | SILVER | |
| BEST MEDIA INNOVATION - DIGITAL (VIDEO) | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Madison Media Pinnacle | Cadbury Bournville | Tape a Tweet | Mondelez India Foods Ltd. | GOLD | |
| 2 | PHD India | Be Beautiful | Vlog-On! | Hindustan Unilever Ltd. | SILVER | |
| 3 | PHD India | Toni & Guy | Hair Meet Wardrobe | Hindustan Unilever Ltd. | BRONZE | |
| OTHER CATEGORIES - The following four categories will not feature in computation of | ||||||
| BEST IMPLEMENTATION TEAM OF THE YEAR | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | BEST MEDIA INNOVATION - BRANDED CONTENT | Maxus | Tata Tea Gold - PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections | Tata Global Beverages Ltd. | GOLD | |
| 2 | BEST MEDIA INNOVATION - TV - CONSUMER DURABLES | Madison Media Infinity | Asian Paints - Corporate - Har Ghar Kuch Kehta Hai | Asian Paints Ltd. | SILVER | |
| 3 | BEST MEDIA INNOVATION - AMBIENT MEDIA | Mindshare | Kellogg's - Kellogg's Breakfast Cabs | Kellogg India Pvt. Ltd. | SILVER | |
| 4 | BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA) | ibs | Kotak Jifi - The world's first Twitter Banking | Kotak Mahindra Bank | SILVER | |
| YOUNG EMVIE OF THE YEAR | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | DDB Mudramax | Operation Black Dot, Clean and Clear, United Nations Young Changemakers Conclave, DDB Mudra Group Youth Report | Samyak Chakrabarty | Johnson & Johnson Ltd., United Nations | GOLD | |
| 2 | Mindshare | Kellogg Anaaj ka Nashta, Kellogg SpecialK | Alka Bhavnani | Kellogg India Pvt. Ltd. | SILVER | |
| 3 | Maxus | Tata Tea Premium / Tata Gemini / Tata Tea Gold | Vikesh Jain | Tata Global Beverages Ltd. | SILVER | |
| BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | Maxus | Tata Tea Gold | PO49: Bollywood For Change | Tata Global Beverages Ltd. | GOLD | |
| 2 | Lodestar UM | Tata Safari Storme | 24 : Co-starring Anil Kapoor and Safari Storme | Tata Motors Ltd. | SILVER | |
| 3 | Mindshare | Idea | Making Bollywood's biggest celebrities our de-facto endorsers | Idea Cellular Ltd. | SILVER | |
| BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS. 50 CRORES ANNUAL BILLING | ||||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | CLIENT NAME | G / S / B | |
| 1 | ibs | Kotak Jifi | Building the world's first social media bank | Kotak Mahindra Bank | SILVER | |
| 2 | ibs | Old Spice | Building a Mantastic brand online in less than 3 months | P&G India | SILVER | |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tags
e4m
