McCann’s Share My Dabba and O&M’s :{TO:) CLEFTTOSMILE shortlisted for Direct Lions
O&M's entry on cleft awareness was shortlisted in the subcategory Best Low Budget Campaign. McCann’s entry was shortlisted in the subcategory Charities
O&M’s entry on cleft awareness was shortlisted in the subcategory Best Low Budget Campaign.
McCann’s entry was shortlisted in the subcategory Charities.
McCann’s Share My Dabba is an initiative that highlights the virtue of sharing, and is an attempt to get uneaten food in dabbas to hungry street children with the help of a share sticker and the vast dabbawala network of Mumbai. It is a not-for-profit collaboration between Happy Life Welfare Society and The Dabbawala Foundation. It has been shortlisted in Ambient Media and Charities category.
You can watch the video here
O&M’s entry was a campaign to raise awareness about cleft for Operation Smile India.
The idea :{to:) CleftToSmile – is a ‘typable’ logo to bring the Cleft in the public eye by making it the world’s most tweeted logo.
You can watch the video here
