McDonald’s India has launched a new TVC to promote the new Chicken Surprise burger. The brand has launched a 360-degree marketing campaign focused on announcing the launch of Chicken Surprise burger and Chicken Surprise Meal that will be under the umbrella of McDeal@₹99/-.
The campaign is targeted at GenZ emphasizing the brand’s role in making feel-good affordable chicken - that is generally perceived as expensive – available for everyone.
Leading the campaign is a TVC that narrates a light-hearted, insightful story showcasing how McDonald’s continues to be a preferred hangout destination for Gen Z, especially for the ones with shoestring budget. With the new Chicken Surprise on the menu, value conscious chicken lovers have a new reason to celebrate.
Adding Bollywood dazzle to the table, filmmaker Karan Johar expressed his excitement on social media.
Talking about the launch of Chicken Surprise burger, Rajeev Ranjan, Managing Director, McDonald’s India - North and East, said, “At McDonald's India - North & East, we are passionate about understanding evolving tastes and needs of our customers through our menu innovations. We are committed to offer exciting customer centric, high quality McDonald’s food and experiences. Our new addition - Chicken Surprise burger offers an irresistible choice for chicken lovers with flavourful, juicy chicken taste and the signature crunch they love.”
