McDonald's India launches campaign with Kiccha Sudeep
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
mcdonald-s
McDonald's names Angelina Villanueva as its new CMO for Asia
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
McDonald’s drops TVC for Chicken Surprise Burger
Karan Johar has promoted the same on social media
Transparency, confidence and speed help during crisis: Arvind RP, McDonald’s
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
Fake cheese controversy: McDonald's India invites people to visit their kitchen
In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth
McDonald's refutes ‘fake cheese’ concerns
Following FDA’s concerns about cheese being used by the fast-food chain, Westlife Foodworld, the firm that holds the McDonald's franchise, has said the brand uses only ‘authentic ingredients’
McDonald's India - North and East repurpose OOH campaign material into school bags
The initiative has been conceptualised and executed in collaboration with OMD India
McDonald’s Diwali campaign encapsulates the essence of familial bonds and joy
The #ForYourOtherDiwali campaign is created by DDB Mudra group
Customer wooing woman staff: McDonald's India's latest ad faces backlash
Netizens trolled the ad, arguing that it objectifies McDonald's female employees and encourages men to harass them
McDonald's India announces NTR Jr as its brand ambassador
The brand launches a new TVC starring the actor, #DontExplainJustShare
McDonald’s celebrates the feel-good moments of ordinary life
The TVCs have been conceptualised by DDB Mudra
McDonald’s India - North and East celebrates the spirit of motherhood beyond mothers
The campaign recognizes unsung heroes who ensure a comfortable life for their younger ones
Westlife Foodworld of McDonald's elevates Amit Jatia as Chairperson
Smita Jatia has been appointed Vice Chairperson
Eugene Lee elevated as International CMO - McDonald's
He will be in charge of the international developmental licensed market
McDonald’s India - North and East awards media mandate to OMD India
The account will be handled by OMD’s Gurgaon office
McDonald’s India – North & East launches ‘We Get It’ campaign
Releases the first film of the three-part series depicting true to life situations and evoking the feel-good moments that McDonald’s stands for
Sehwag's iconic and playful personality is a perfect fit for McDonald’s: Arvind RP
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
Virender Sehwag asks McDonald’s India #WhatsHappening
The cricket legend took to Twitter to ‘remind McDonald’s India about his name’
McDonald’s Emily in Paris placement: Tastes off or just fine?
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
McDonald’s launches slice-of-life film for marquee initiative
This is the third film from the EatQual initiative and has an unique take on inclusivity
McDonald’s is a global brand with local appeal: Sanjeev Agrawal
McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense
First Partners wins communications mandate for McDonald's India – North & East
As part of the mandate, First Partners will manage strategic brand communications, and crisis mitigation
McDonald’s India – North and East ropes in Kartik Aaryan as brand ambassador
The actor’s strong youth connect will further strengthen the bond between McDonald’s and its fans, the company said
#MealsMakeFamilies, says McDonald’s in new campaign
The campaign includes a series of TVCs conceptualized by DDB Mudra