mcdonald-s
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
Tanzila Shaikh Apr 12, 2024 8:40 AM
In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth
Following FDA’s concerns about cheese being used by the fast-food chain, Westlife Foodworld, the firm that holds the McDonald's franchise, has said the brand uses only ‘authentic ingredients’
e4m Staff Feb 27, 2024 9:55 AM
The initiative has been conceptualised and executed in collaboration with OMD India
e4m Staff Jan 25, 2024 2:37 PM
Netizens trolled the ad, arguing that it objectifies McDonald's female employees and encourages men to harass them
exchange4media Staff Jun 9, 2023 2:41 PM
The brand launches a new TVC starring the actor, #DontExplainJustShare
exchange4media Staff Jun 8, 2023 2:32 PM
The campaign recognizes unsung heroes who ensure a comfortable life for their younger ones
exchange4media Staff May 17, 2023 2:10 PM
He will be in charge of the international developmental licensed market
exchange4media Staff May 3, 2023 1:02 PM
Releases the first film of the three-part series depicting true to life situations and evoking the feel-good moments that McDonald’s stands for
exchange4media Staff Jan 23, 2023 7:02 PM
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
Kanchan Srivastava Jan 17, 2023 8:44 AM
The cricket legend took to Twitter to ‘remind McDonald’s India about his name’
exchange4media Staff Jan 4, 2023 4:49 PM
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Tanzila Shaikh Jan 3, 2023 11:26 AM
This is the third film from the EatQual initiative and has an unique take on inclusivity
exchange4media Staff Dec 27, 2022 3:05 PM
McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense
Tanya Dwivedi Dec 26, 2022 3:58 PM
As part of the mandate, First Partners will manage strategic brand communications, and crisis mitigation
exchange4media Staff Dec 16, 2022 10:27 AM
The actor’s strong youth connect will further strengthen the bond between McDonald’s and its fans, the company said
exchange4media Staff Dec 13, 2022 5:52 PM
The campaign includes a series of TVCs conceptualized by DDB Mudra
exchange4media Staff Jul 30, 2022 8:19 AM
