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Meta has said is not going to allow advertisers to target teenagers based on their gender.
The platform is in the process of updating its settings that will be made effective from February, the company said in its blog post.
According to Nick Clegg, Meta’s President of Global Affairs, “I think everybody has a role… social media companies have a role, families have a role, parents have a role, governments have a role, regulators have a role. This is a space where I think it is totally legitimate and normal for regulators to act.”
Meta has said it is also advocating for the industry to work together on these issues so that all tech companies across the internet adhere to certain principles when it comes to young people.
As per the company, there are three key challenges for the industry.
- How to verify age: so that young children can’t access apps not made for them and that teens can have consistent, age-appropriate experiences
- How to provide age-appropriate experiences: so that teens can expect similarly safe experiences across all apps that are tailored to their age and life-stage
- How to build parental controls: so that parents and guardians have the tools to navigate online experiences for their teens together.