Mondelez India and McCann Worldgroup India win big at EFFIE India Awards 2023

The Advertising Club hosted the latest edition of the coveted ‘EFFIE India AWARDS 2023’ with Celebrity Cricket League as the Associate Sponsor, Craving Digital as the Imagination Partner, Diageo India as the Celebration Partner, and Heineken Silver Beer as the Beverage Sponsor. Mondelez India was judged the EFFIE India Client of the Year, while McCann Worldgroup India was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions.’

On the big win, Prasoon Joshi, CEO of McCann World Group India and Chairman-APAC, said: “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards. Today, in the world's changing landscape where our industry faces extreme challenges in defining the approach to the future, McCann India is an organisation which holds ideas and thinking at the core of our business and propels our business and clients forward. Effectiveness comes from this culture of belief in creative excellence driven by strong consumer insights. This is McCann India's hallmark supported by a robust our McCann Global’s culture of strong creative and strategic leadership. What is remarkable is the the width and the diverse set of businesses, we have won awards for Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero and many others as mentioned."

Announced at a celebratory event at Taj Lands’ End, Mumbai, the awards acknowledged the impact of success through work done by agencies and clients that set new benchmarks in effectiveness in marketing and advertising communication. Setting a new milestone, EFFIE India garnered a record-breaking 1276 entries this year, the highest in its 23-year history, with participation from 79 agencies.

Speaking at the EFFIEs, Rana Barua, President, The Advertising Club, said, “The EFFIEs stand as a testament to the power of impactful storytelling and strategic brilliance in our industry. My heartfelt gratitude to the advertising fraternity for their unwavering support, making these awards a celebration of creativity and effectiveness. Congratulations to all the winners for crafting campaigns that not only captivate but also leave a lasting impact on our audiences. Your creativity continues to shape the future of our industry. Here's to another year of pushing boundaries and inspiring innovation in the world of advertising.”

Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, EFFIE India, said, “EFFIE India continues to showcase its unwavering commitment to celebrating excellence in advertising, honouring both exceptional work and the talented individuals behind it. I’d like to extend my gratitude to the esteemed judges who dedicated their time and expertise to assess a remarkable 1276 entries, setting a new record. Their commitment is truly commendable. A heartfelt thank you also goes out to our sponsors, the entire Ad Club managing committee, the EFFIE committee, EFFIE New York, and The Ad Club secretariat for their tireless efforts in making it a resounding celebration of creativity and innovation in the advertising industry."

Pradeep Dwivedi, Co-Chairperson, EFFIE India, added, “In yet another splendid year of the EFFIE India Awards, what stands out is how agencies and brands continue to put in their hard work. Their meticulous contributions in ideation, flawless execution, and the art of brand-building are truly commendable. EFFIEs has always added and will continue to add a profound insight into the concept of advertising awards. A big congratulations to all the winners and the participants.”

Recognized as a robust acknowledgment of any agency’s capability in brand building, EFFIE consistently represents the zenith of advertising effectiveness by acknowledging and honoring a campaign for its innovative approach, efficient execution, and impactful communication.