mondelez-india

The brand won the gold metals across categories for their creativity, innovation and excellence

e4m Desk Aug 29, 2024 4:55 PM

The brand won 14 metals, including 9 golds and 5 silver metals across categories for their outstanding work and innovation

e4m Desk Jul 19, 2024 11:10 PM

While Wavemaker India took home the Best Media Agency of the Year award, Mondelez India Foods bagged the Best Media Client of the Year honour

e4m Staff Mar 23, 2024 8:04 AM

The Grand EFFIE was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions’

e4m Staff Jan 19, 2024 10:43 PM

Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors

e4m Staff Oct 4, 2023 5:07 PM

On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more

Tanzila Shaikh Aug 30, 2023 6:37 PM

eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence

e4m Desk May 16, 2023 1:24 PM

Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign, 'Meta presents Special Award for creator marketing' was awarded to Mondelez, Wavemaker, and Ogilvy

e4m Desk Jan 13, 2023 10:40 PM

Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more

Neeta Nair Jan 13, 2023 12:40 PM

The marathon will be flagged off from CSMT on January 15

e4m Desk Jan 2, 2023 6:53 PM

He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondelēz International

e4m Desk Oct 18, 2022 3:43 PM

Mondelez replicated Times of India's April 2011 front page where India's World Cup win and 2G scam were big news, and several top publications fell for the ruse

e4m Desk Oct 6, 2022 10:56 AM

With consumers spending more time online, it's imperative for brands to engage them on digital platforms, and data is just the tool for that, says Krishnan, Head of Media at Mondelez India

Mansi Sharma Sep 20, 2022 12:29 PM

The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness

e4m Desk Sep 17, 2022 8:08 AM

As an extension to the campaign, the brand has partnered with athletes Anahat Singh, Hima Das and Ashish Kumar Chaudhary

e4m Desk Aug 20, 2022 7:59 AM

The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign

e4m Desk Apr 5, 2022 12:30 PM

The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns

Mansi Sharma Mar 3, 2022 8:39 AM

The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things

e4m Desk Feb 14, 2022 2:07 PM

The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles

e4m Desk Feb 14, 2022 8:36 AM

The ‘Single Single’ song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles

e4m Desk Feb 12, 2022 10:06 AM

The company's revenue from operations grew over 11% to Rs 7,974.61 crore in FY21 from Rs 7,168 crore in FY20

e4m Desk Nov 24, 2021 8:46 AM

The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

We speak to Banerjee, Chief Client Officer & Head – West, Wavemaker India, in part five of our interview series with the big winners of IDMA 2021

e4m Desk Aug 10, 2021 8:32 AM

The brand makes a case for countering hate with generosity online in the #HeartTheHate campaign by Ogilvy India

e4m Desk Jul 31, 2021 2:00 PM

Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins

e4m Desk Jul 30, 2021 8:37 AM

Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going

Naziya Alvi Rahman Jul 13, 2021 8:46 AM

At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach

e4m Desk Apr 28, 2021 9:07 AM

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

e4m Desk Apr 21, 2021 8:52 AM

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity

e4m Desk Mar 11, 2021 2:23 PM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth

e4m Desk Dec 17, 2020 6:55 PM

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more

Tasmayee Laha Roy Dec 9, 2020 8:46 AM

#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy

e4m Desk Aug 9, 2020 10:00 AM

The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service

e4m Desk Aug 1, 2020 9:43 AM

Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at-home sweet consumption portfolio

e4m Desk Jul 24, 2020 1:24 PM

Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends

e4m Desk Jul 18, 2020 9:21 AM

Launches Cadbury Chocobakes Choc Layered Cakes

e4m Desk Jun 30, 2020 6:59 PM

Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners

e4m Desk Jun 30, 2020 3:02 PM

The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan

e4m Desk Jun 13, 2020 8:38 AM

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM

Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’

e4m Desk Jun 8, 2020 3:16 PM

Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive

Ophira Bhatia Jun 5, 2020 7:26 PM

Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana

e4m Desk May 23, 2020 8:00 PM

On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions

e4m Desk May 23, 2020 9:20 AM

Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions

e4m Desk May 21, 2020 9:51 AM

The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times

e4m Desk May 3, 2020 2:00 AM

The video has been created by Ogilvy India

e4m Desk Apr 24, 2020 4:22 PM

Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies

e4m Desk Mar 3, 2020 12:58 PM

The eighth edition of the Pitch CMO Awards also saw the introduction of three new categories – Innovation, Transformation & Growth

e4m Desk Feb 28, 2020 9:34 PM