Mumbai Indians launch their inaugural campaign ‘Aali Re’ ahead of WPL 2023
The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio
Fifteen years after their debut in the Indian Premier League, Mumbai Indians are all geared up for the first season of the Women’s Premier League.
To mark the occasion, Mumbai Indians have unveiled a brand new marketing campaign, Aali Re, which celebrates women and their incredible spirit. Aali Re is a simple yet powerful twist to the iconic clarion call of Aala Re associated with the Mumbai Indians. The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio, with the Aali Re anthem being a particular highlight, inspired by the original ‘Aala Re’ anthem, which now features women vocalist.
“Mumbai Indians have always prided themselves on not just the spirit with which they play the game but also the spirit which embodies the city of dreams, Mumbai. The campaign aims to capture that zest and herald the beginning of something special and path-breaking. Mumbai Indians have always championed equal opportunities for boys and girls in sports and education, and to further cement the philosophy, Aali Re, which means ‘she has arrived’, celebrates the pioneering bunch of women who will be the first to don the iconic and customized blue and gold with a dash of coral, jersey in the WPL,” the franchise said in a statement.
Explaining the campaign further, a Mumbai Indians spokesperson says, "With this being the inaugural edition, the Mumbai Indians women’s team will have the opportunity to shape the future of women’s cricket and young women in sports. They will also inspire countless girls to make a career in sport and also encourage families to support budding athletes. Our campaign Aali Re captures that emotion."
