wpl

Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL 

e4m Staff Jan 20, 2026 2:57 PM

A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories

e4m Staff Jan 12, 2026 11:49 AM

Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches

e4m Staff Jan 9, 2026 11:54 AM

According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll

exchange4media Chennai Bureau Sep 10, 2024 7:48 AM

According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL

e4m Staff Sep 4, 2024 11:24 AM

The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory

e4m Staff Sep 4, 2024 10:09 AM

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience

Simran Sabherwal Aug 30, 2024 9:16 AM

Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more

Ritika Raj Apr 5, 2024 8:29 AM

From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title

e4m Desk Mar 18, 2024 8:58 AM

Guest Column: Vishal Baghel, Director, Synchronize India, writes on the metamorphosis of IPL viewership, the evolution of viewer segments and more

Vishal Baghel Mar 8, 2024 1:27 PM

WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship

Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM

The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta

e4m Staff Feb 26, 2024 5:48 PM

Kay Beauty logo will feature on the front of the UP Warriorz team jersey

e4m Staff Feb 22, 2024 5:38 PM

Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent

Aditi Gupta Mar 28, 2023 9:03 AM

The campaign recognizes the many roles that every woman plays making them unique

e4m Desk Mar 23, 2023 4:06 PM

Search Hijack, conceptualized by 22feet Tribal Worldwide, makes girl name recommendations inspired by the women crickets, each time new parents run a search on Google

e4m Desk Mar 23, 2023 11:28 AM

The campaign has been released during the Women’s IPL as the bank is an associate media sponsor

e4m Desk Mar 18, 2023 7:42 AM

Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx

Nilanjana Basu Mar 14, 2023 8:56 AM

Dream11 has also partnered with Royal Challengers Bangalore in the WPL

e4m Desk Mar 10, 2023 7:14 PM

A big-ticket event like IPL is an opportune moment for mobile gaming marketing given the large number of target segments being a part of these games, say industry experts

Shantanu David Mar 10, 2023 8:41 AM

The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign

e4m Desk Mar 8, 2023 1:30 PM

The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio

e4m Desk Mar 3, 2023 6:20 PM

These are our picks of the most impressive ads between February 16 and 28

e4m Desk Mar 3, 2023 9:16 AM

BCCI has also introduced the anthem for WPL 2023 'Yeh Toh Bas Shuruat Hai'

e4m Desk Mar 3, 2023 8:22 AM

As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey

e4m Desk Mar 2, 2023 3:20 PM

The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy

e4m Desk Mar 1, 2023 4:54 PM

Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner

e4m Desk Feb 25, 2023 8:19 AM

The teams can join hands with fantasy sports companies, the cricket body has said

e4m Desk Feb 15, 2023 11:30 AM