wpl
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll
exchange4media Chennai Bureau Sep 10, 2024 7:48 AM
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
e4m Staff Sep 4, 2024 10:09 AM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more
Ritika Raj Apr 5, 2024 8:29 AM
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
Guest Column: Vishal Baghel, Director, Synchronize India, writes on the metamorphosis of IPL viewership, the evolution of viewer segments and more
Vishal Baghel Mar 8, 2024 1:27 PM
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta
e4m Staff Feb 26, 2024 5:48 PM
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
e4m Staff Feb 22, 2024 5:38 PM
Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent
Aditi Gupta Mar 28, 2023 9:03 AM
The campaign recognizes the many roles that every woman plays making them unique
exchange4media Staff Mar 23, 2023 4:06 PM
Search Hijack, conceptualized by 22feet Tribal Worldwide, makes girl name recommendations inspired by the women crickets, each time new parents run a search on Google
exchange4media Staff Mar 23, 2023 11:28 AM
The campaign has been released during the Women’s IPL as the bank is an associate media sponsor
exchange4media Staff Mar 18, 2023 7:42 AM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
Dream11 has also partnered with Royal Challengers Bangalore in the WPL
exchange4media Staff Mar 10, 2023 7:14 PM
A big-ticket event like IPL is an opportune moment for mobile gaming marketing given the large number of target segments being a part of these games, say industry experts
Shantanu David Mar 10, 2023 8:41 AM
The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign
exchange4media Staff Mar 8, 2023 1:30 PM
The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio
exchange4media Staff Mar 3, 2023 6:20 PM
These are our picks of the most impressive ads between February 16 and 28
exchange4media Staff Mar 3, 2023 9:16 AM
BCCI has also introduced the anthem for WPL 2023 'Yeh Toh Bas Shuruat Hai'
exchange4media Staff Mar 3, 2023 8:22 AM
As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey
exchange4media Staff Mar 2, 2023 3:20 PM
The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy
exchange4media Staff Mar 1, 2023 4:54 PM
Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner
exchange4media Staff Feb 25, 2023 8:19 AM
The teams can join hands with fantasy sports companies, the cricket body has said
exchange4media Staff Feb 15, 2023 11:30 AM
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