Porter unveils new brand campaign

The ad has been conceptualised by 22feet Tribal Worldwide

by exchange4media Staff
Published: Mar 14, 2023 1:47 PM | 2 min read

Porter has launched its latest social media brand campaign ‘House shifting hai? Ho Jayega’, highlighting its extensive packers and movers service offerings. The campaign reiterates the brand’s commitment to going to the last mile to ensure affordable, timely, and seamless shifting with utmost safety and security.

The campaign conceptualised and created by 22Feet Tribal Worldwide and produced by Fat Monk Productions Pvt Ltd will be promoted across digital and social platforms and through OOH.

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Speaking on the launch of the new campaign, Mohit Rathi, AVP, Customer Growth and Engagement, Porter said, “Currently in India, the packers and movers segment is fragmented and confounding for consumers. Even though there are some reliable and reputed players offering in this category, most of the time it becomes distressing for people due to the unreasonable cost and inconsistent quality of service. We, at Porter Packers & Movers, have always ensured the best service, without compromising on our core values of providing safety with damage-proof packaging, economical pricing and on-time reliable shifting experience. We are committed to delivering a consistent and the most comfortable experience in people’s journey of house shifting.”

Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide said, “Porter Packers & Movers is tangibly better than any other service out there and that’s what we wanted to communicate. We needed short, clear and simple but taking the grammar of Bollywood also gave us a different, interesting, cultural way to communicate these.”