Ray-Ban launches film for its Reverse collection
The campaign film features supermodel Vittoria Ceretti
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Published: Jul 31, 2023 12:08 PM | 2 min read
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Ray-Ban has launched a campaign film for its REVERSE collection: four unisex sunglass styles.
The campaign film features famed supermodel, Vittoria Ceretti as the face and takes the viewers through fast-paced, high fashion video showcasing the model wearing Reverse eyewear. The film plays with angles and focus to bring to life the concept of Reverse while keeping the focus on the eyewear.
“Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis into the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers,” commented Federico Buffa, R&D Product Style Licensing Director, EssilorLuxottica.
“As the most beloved eyewear brand we continue to leverage the power of our iconicity while bringing innovation and technology to our most classic styles,” said Francesco Liut, Chief Marketing Officer, EssilorLuxottica.
Developed with an ergonomic universal frame, the Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend gently trace the curves of the cheekbone to fit and compliment every face shape. Crafted with consideration for our planet, the collection utilises a palette of alternative materials, including bio-based nylon1 lenses with a 41% bio-based carbon content, bio-based acetate frames with a 67% bio-based carbon content and 100% recycled packaging, card and cleansing cloth.
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