Redcliffe Labs unveils new brand campaign 'Yeh Sudha kya karti hai'

Redcliffe Labs is creating a buzz with its new campaign "Yeh Sudha kya karti hai".

The campaign emphasises the impact of regular health check-ups for women along with the fact that it is totally normal for women to prioritise their health over all other duties.

To spread this message, a character named Sudha is featured in the campaign. Sudha doesn't become fatigued or stressed out even while doing her tasks and responsibilities well. She makes time for herself, which makes her more content and relaxed. She frequently makes people laugh by exercising, letting her housekeeper take a long vacation, participating in fancy dress competitions, and doing many other things.

They ask, "Sudha karti kya hai," or "What's so amazing about this woman's active and lively approach to life?" The answer, which is also the underlying message of the campaign, is simple: Sudha does this because she recognises the value of her health. She schedules regular health check-ups with Redcliffe Labs.

In reaction to Redcliffe’s latest brand campaign, Dheeraj Jain, the Founder of Redcliffe Labs, said, "Women need to be more responsible for their health. About 80% of healthcare decisions for families are made by women, and when it comes to their own health, they often put other interests before their own. However, as women age, health issues vary, and they should not be neglected. Women are typically the heads of households, which involves balancing duties like lengthy work hours, parenting, caring for their spouse, and taking care of their aged parents. Therefore, it is crucial for women to prioritise their health above everything else We want people to be inspired by Sudha, the campaign's wonder woman, to take the best possible care of their health and to start with Preventive Health Check-ups.