Saif and Soha Ali Khan feature in House of Pataudi’s film for new collection
The campaign will be amplified through various social media and influencer marketing initiatives
House of Pataudi has announced the new brand campaign, featuring star siblings Saif and Soha Ali Khan, showcasing their Autumn-Winter ‘23 collection, Koh-i-noor.
As part of the campaign, an ad film starring Saif Ali Khan and Soha Ali Khan showcases the latest offerings from the House of Pataudi in vivid detail.
The brand campaign is designed to enable shoppers to experience and fully embrace the various tenets of the brand, including timeless crafts such as chikankari, zardozi, tilla, and brocade, colours carefully chosen for different occasions, textiles such as velvet and chanderi, as well as silhouettes that are quintessentially House of Pataudi - modern yet rooted, understated yet distinctive. With the festive and wedding vibes already in the season, patrons will get access to a diverse selection of styles for all - pathani kurta and sherwanis for men, sharara and angrakha for women, alongside traditional footwear and occasion wear for festivals like Diwali as well get a peek into how each and every brand product is crafted.
In the film, Saif and Soha are seen, adorned in the House of Pataudi's attires. Saif has done the voiceover for the film. The film showcases the brand's offerings which include Sherwanis, Kurtas, and Kurta sets, among others, with soothing melodies of a traditional raga running throughout the film. The film closes with Saif welcoming viewers to the House of Pataudi, and inviting them to ‘experience royalty’ through fashion, encapsulating the one-of-a-kind proposition offered by House of Pataudi.
The campaign will be amplified through various social media and influencer marketing initiatives, as well as exciting opportunities such as winning a staycation at a top 5-star palace hotel in Rajasthan, courtesy of Myntra’s partnership with Cleartrip.
Commenting on the brand campaign, Saif Ali Khan said, “House of Pataudi is a reflection of my personal style. It’s a brand deeply rooted in grandeur and regal aesthetics, with meticulous attention to detail held to finer craftsmanship. With the festive season approaching, these collections undeniably add an extra layer of joy to your celebrations. It's a brand crafted with passion, and we aspire to share this experience with fashion enthusiasts across the country.”
