Saif & Kareena ‘work together’ for Vectus campaign
The 360-degree campaign will be led by television and digital platforms
Oberoi IBC has launched a series of TVC campaign ‘India Ki Waterline’ for Vectus Industries Limited (Vectus Group), a water storage and piping solutions provider company.
The agency has recently announced the endorsement association of Saif Ali Khan and Kareena Kapoor for Vectus. The first TVC has gone live on major TV Channels. The 360-degree campaign will be led by television and digital platforms. The series of Ad Films were shot pre covid and have been launched now.
The first film in the campaign shows the duo discuss how they haven't worked together in a movie for a while. They then decide against it as 'romance in the house and outside it' (on screen) could me monotonous. That's when Saif comes up of the idea of working in an advertisement together and suggests that they should work for Vectus as it's a very good brand.
Commenting on the campaign, Ashish Baheti, Managing Director, Vectus Industries Ltd said, “We are very happy with the TVC Campaign with Saif and Kareena. Oberoi IBC has conceptualized and executed the whole campaign very well. We have got very good response for the TV Campaign from our distributors, dealers, trade and customers alike. ”
Ramkrishna Murugan, National Creative Director at Oberoi IBC said, “We are glad to have this opportunity to take the brand a step ahead with our creative strategies and TVC campaign. We have curated this campaign and shot 5 films with our in-house production team. The campaign has been created for a very specific engagement for the brand focusing on trust.”
