Samsonite clears ‘test of strength’ in new ad
Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign
Samsonite is back with an extension of the campaign – 'Tested Like Samsonite'.
The campaign, ‘Tested Like Samsonite’ serves as tribute to those individuals who have demonstrated immense strength and valor while facing life’s adversities. Drawing parallels between such individuals and its diverse range of products, this campaign highlights the rigorous tests of strength and durability each product at Samsonite undergoes. A prerequisite for the final product approval, these tests exemplify Samsonite’s commitment to deliver products of the highest standards and quality to the end users.
Commenting on the ‘Tested Like Samsonite’ campaign, Anushree Tainwala, Executive Director – Marketing added: “Samsonite products are more than just luggage; they are a testament to our commitment to quality and durability. 'Tested Like Samsonite' is a celebration of the same. This time, the brand is pushing boundaries by enlisting a stellar lineup of celebrities who will subject Samsonite's diverse range of products to a series of extraordinary tests.”
Samsonite has partnered with six influential personalities who symbolize the core essence of Samsonite: resilience and endurance. As each influencer/celebrity tests various products, Samsonite unveils the narrative of strength and tolerance. Through this campaign, the brand aims to communicate its unwavering commitment to quality and inspire the core audience. This captivating campaign unfolds in a compelling 6-part video series.
