Sharmila Tagore goes back in time to share her beauty secret in new Vivel VedVidya ad

ITC Vivel has introduced its VedVidya range and has launched a campaign headlined by actor Sharmila Tagore. The TVC features Tagore bringing back to life her younger self using AI technology, enabling audiences to relive and experience conversations from an era ago. With the new Vivel VedVidya launch, the brand aims to demonstrate the unique product attributes and benefits of radiant and soft skin in an innovative, never seen manner. This is the first time Sharmila Tagore will be seen lending herself, and a digitally created avatar of her younger self to a beauty brand campaign.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, shared, “ITC Vivel with VedVidya heralds in a new and modern perspective of timeless beauty with ingredients inspired by ancient beauty rituals. An ideal amalgamation of technology and ancient beauty concoction in the new narrative helps us bring to life the proposition of beauty in an interesting and never seen before way. This technology enables us to re-tell the ‘old is gold’ story and still remain relevant in the beauty space today. With Ms. Sharmila Tagore at the helm, Vivel VedVidya aims to tell a timeless beauty story, to present an indelible experience of ancient beauty weaved into modern day values.” 

Brand Ambassador, Sharmila Tagore, adds, “Beauty I believe is always a personal choice. I belong to an era where beauty was to do with the simple but the most incredible ingredients and generational know-how for skin care. These ancient beauty secrets are truly the core of timeless beauty. I am so happy to collaborate with Vivel VedVidya and revisit some of these ancient beauty recipes that have also been prevalent in my family. I am delighted to be a part of this innovative product and this unique storytelling journey that enables access to such experiences through the everyday ritual of a bath.”