SPACES by Welspun has launched an integrated campaign, created by ^ a t o m network.
The campaign will also be supported through print, OOH and digital.
Elaborating on the campaign, Manjari Upadhye, CEO Welspun, Domestic business said, ”SPACES was founded on the philosophy of ‘Fabric of Happy Homes’ and embodies thoughtful living, with comfort at its core. The new campaign takes this philosophy to the next step by showing how a Happy Home creates space for ‘new beginnings in life’. Whether it is the beginning of a new phase in life, a new addition to the family, a new relationship, all of it is possible in a space that belongs to you, a space you can call yours. SPACES provides the comfort in your house, for you to feel at ease, to feel at your best in every moment. This film is an attempt to show how the brand plays a role in everyday life and can make every space, truly yours.”
Yash Kulshrestha, CCO ^ a t o m added, “Make Space For New Beginnings is a wide platform where thought-provoking stories, contemporary conversations, and reforming societal tales will exist to convey stories of happy homes. Through this campaign, we wanted to highlight that a person feels like a family member when their opinions and suggestions are valued. I am glad we are able to intertwine a heart-warming story with products without any compromise. Thanks to Manjari and team for believing in the power of the idea and the execution. Deb, Manoj, and team have transformed our words into a memorable brand film.”
