Struggling with Car-a-normal Activity with your four-wheeler? Truebil Can Help
Truebil's latest digital campaign highlights the importance of getting a pre-owned car inspected by experts
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Never has one ever wanted to see one’s car facing glitches. And certainly not paranormal and suspicious ones. As creepy as it may sound, there are many who face such problems on a regular basis,especially pre-owned car buyers. Underlining its commitment to ensuring that its customers are never prayed to any unusual automotive activity that may make their cars look haunted, Truebil, an omni channel platform for pre-owned cars has created an innovative digital campaign by the name, ‘Car-a-normal Activity’. The campaign is an attempt to encourage people to make quality car purchases from Truebil Direct stores. The59-second video highlights the importance of getting a car inspected and verified thoroughly by experts and paying the best possible price in the market if one doesn’t wish to witness preternatural events.
Truebil’s ‘Car-a-normal Activity’ video captures how a supposed poltergeist at one of the Truebil Direct stores possesses a car stationed there. The parking lights start blinking on their own mysteriously and the car leaves its parking spot on its own. The digital campaign aims to sensitize potential car buyers that such anomalies are actually possible unless the pre-owned car is verified and inspected properly. It aims to emphasize the importance of quality control so that pre-owned car buyers don’t get stranded on the road due to unexpected faults in their purchases.
https://www.youtube.com/watch?v=GLKMZZm3khs&feature=youtu.be
The ultimate idea is to urge car buyers to rely on Truebil Direct stores for its comprehensive collection of high quality and reasonably priced vehicles with an advantage of 150 checkpoints and TrueScore, Truebil’s super-efficient rating meter. The comprehensive measure gives the customer a fair idea of the condition of the used car. It takes into account several factors like the brand, age, price, mileage, history, etc.and provides a numeric index on the scale of 0-5. Every used car on sale on the Truebil site is given a rating between 0 and 5, which helps a customer to take the right decision. The higher the index, the better the car.
Commenting on the digital campaign, Shubh Bansal, Co-founder and Marketing Head said, “The imprecise nature of the used car market in India often leads the online buyers to be apprehensive about buying cars, as they have no way to gauge the condition of the car. Also, there are some who end up approaching and relying on local businesses quoting random prices without any certified verification. With this video, we want to alarm the potential customers and urge them to get the right value for their car in a more efficient and hassle-free manner, as promised by our experts at Truebil Direct stores.”
Truebil’s ‘Car-a-normal Activity’ video captures how a supposed poltergeist at one of the Truebil Direct stores possesses a car stationed there. The parking lights start blinking on their own mysteriously and the car leaves its parking spot on its own. The digital campaign aims to sensitize potential car buyers that such anomalies are actually possible unless the pre-owned car is verified and inspected properly. It aims to emphasize the importance of quality control so that pre-owned car buyers don’t get stranded on the road due to unexpected faults in their purchases.
https://www.youtube.com/watch?v=GLKMZZm3khs&feature=youtu.be
The ultimate idea is to urge car buyers to rely on Truebil Direct stores for its comprehensive collection of high quality and reasonably priced vehicles with an advantage of 150 checkpoints and TrueScore, Truebil’s super-efficient rating meter. The comprehensive measure gives the customer a fair idea of the condition of the used car. It takes into account several factors like the brand, age, price, mileage, history, etc.and provides a numeric index on the scale of 0-5. Every used car on sale on the Truebil site is given a rating between 0 and 5, which helps a customer to take the right decision. The higher the index, the better the car.
Commenting on the digital campaign, Shubh Bansal, Co-founder and Marketing Head said, “The imprecise nature of the used car market in India often leads the online buyers to be apprehensive about buying cars, as they have no way to gauge the condition of the car. Also, there are some who end up approaching and relying on local businesses quoting random prices without any certified verification. With this video, we want to alarm the potential customers and urge them to get the right value for their car in a more efficient and hassle-free manner, as promised by our experts at Truebil Direct stores.”
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