TCL launches #PitchPerfectView campaign with Sunrisers Hyderabad
The #PitchPerfectView aims at strengthening the market position of TCL in the Indian TV industry
TCL has launched an exclusive brand campaign as part of its collaboration with Sunrisers Hyderabad. The campaign is aimed at creating greater awareness for TCL among cricket enthusiasts.
The campaign started with a digital video launch featuring SRH team members, including Bhuveneshwar Kumar, Washington Sundar and Umran Malik. The brand film aimed to create a certain sense of relatability and a strong connection with the audience. TCL leveraged social media channels through creatives, AR filters, digital videos, and quiz contests to bring cricket fans to the table and increase the visibility of the brand.
Commenting on the campaign, Philip Xia, CEO, TCL India said, “The cricket league started a month ago and the time frame of the campaign was perfect to meet our campaign’s objective. We believe the pioneering products of TCL in tandem with a trophy-winning cricket team of SRH were recognized as a potentially powerful combination to bring high-end technology to cricketing fans nationwide.”
As part of the campaign, a ‘Meet and Greet’ with fans was also organized with the players of SRH, which included Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip. The event was aimed at creating a platform where the audiences could meet players while being acquainted with TCL.
TCL is the official sponsor of Sunrisers Hyderabad and has entered into the collaboration fourth time in a row.
