The timeless appeal of brand Madhuri Dixit

Madhuri Dixit Nene, who ruled the silver screen in the 80s and the 90s, turned 56 today. Despite her hiatus after marriage, Nene maintained her glamour, love for dance and cinema, and her branding journey. Besides movies and reality shows, Madhuri has also lent her timeless charm and appeal to many brands. On her birthday, we look at some of the most popular ad campaigns of the lady who made her remarkable presence both in Bollywood and the branding world.

PNG Jewellers 

Almost two months back, PNG Jewellers announced Madhuri Dixit as its brand ambassador for the next two years. Dixit is endorsing the brand globally and across India. She was previously the brand ambassador for PNG Jewellers for two years. Madhuri will be endorsing advertising campaigns and other brand promotional activities.

Illusion Zirconia 

                                                                             
In February 2023, Illusion Dental Lab roped Dixit as the brand ambassador for Illusion Zirconia, the newest brand from the house of Illusion Dental Lab is formulated to primarily focus on Zirconia Crowns and Bridges. She is more likely to be seen in advertisements and other brand-endorsing activities.

Muthoot Finance

After signing in contract with PNG and Illusion Zirconia, Dixit became the brand ambassador of Muthoot Finance. Madhuri’s brand value is going up unequivocally and we are waiting to see Madhuri to be the face of many more brands in the year 2023.

Godrej Magic Handwash 

Last year in September, Godrej Magic announced actress Madhuri Dixit as the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash. The brand launched one TVC conceptualized by Creativeland Asia that showcased Madhuri highlighting the features of the sustainably viable hygiene product.

Eureka Forbes

Dixit has been endorsing Eureka Forbes, the parent company of Aquaguard for many years and launching a series of creative campaigns with the brand. Last year, Eureka Forbes launched a campaign with brand ambassador Dixit where she is saying, “Pani mein Zinc aisa kahaan hota hai, jahan Aquaguard hota hai.” Through the new campaign, Aquaguard launched active Copper plus Zinc Booster technology. 

Ram Bandhu 

In 2021, Empire Spices and Foods Ltd. (ESFL) popular for its flagship brand Ram Bandhu roped in Madhuri Dixit-Nene as their brand ambassador for their pickle and Papad product range to promote its products across offline and online mediums.

Moksh Agarbatti 

Incense brand Moksh Agarbatti announced Dixit as its brand ambassador in 2021. The actress has been actively promoting the brand for the last two to three years.

Country Delight 

Dixit is also endorsing Country Delight, a direct-to-home consumer brand. Almost two years back, the brand released a video commercial featuring the Bollywood actor Madhuri Dixit. The quirky commercial positioned Country Delight as an honest milk brand delivering farm-fresh milk within the first few hours of milking. 

Other brand endorsements 

Besides promoting healthcare brands and Jewellery brands, Dixit also appeared in Nutrela, Dabur Chyawanprash, Mortein, Intex, Mahakosh and Odonil, and Xperts Dishwash.