Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
The campaign focuses on the proposition of 'bharosa' or trust
South Indian actress Sneha will headline Complan's campaign in the south
Sunil Gadgil, the Marketing Director, NIVEA India, offers exclusive insights into the brand's recent campaign, dynamic consumer landscape and the innovative strides propelling NIVEA's success
Dixit was onboarded as Brand Ambassador earlier this year
Abhinav Iyer, Senior General Manager-Marketing and Strategy, The Muthoot Group, talks about ‘Bharosa India Ka’ campaign featuring Madhuri Dixit
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
As the Bollywood actor turns 56, we look at some of her popular campaigns
The actor will be with the brand for two years and feature in the brand’s ad campaigns, starting with Gudhi Padwa
Illusion Zirconia is a new brand by Illusion Dental Lab that specialises in zirconia crowns and bridges
The brand already has Amitabh Bachchan on board
The TVC is conceptualized by Creativeland Asia
The brand has also launched a new TVC conceptualized by Creativeland Asia
The Aquaguard campaign has been creatively planned by Taproot Dentsu
Actor Madhuri Dixit engages in an insightful conversation with fellow actor Tisca Chopra on Day 3 of Goafest
Vineeta Singh, Ankush Sachdeva, SS Rajamouli and Madhuri Dixit among speakers
The entire event, executed by the agency, was streamed live and inaugurated by actor Madhuri Dixit Nene
The actor has been roped in as the brand ambassador for the pickle brand
The incense brand will soon launch a 360-degree marketing campaign featuring the actress
In a conversation with e4m, Sharma, CCO, Hindi Mass Entertainment, Viacom18, speaks about Bigg Boss, upcoming shows and production challenges in the new normal
The show will premiere on 27th February and air every Saturday and Sunday at 9 pm
Dance With Madhuri is a dance initiative backed by actress Madhuri Dixit Nene and Simple Soulful is a fitness and wellness application by actress Shilpa Shetty Kundra
DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos
Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick
Auditions for the show are on with participants uploading their entries on VOOT
The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic