Toppersnotes, the test prep startup’s recent campaign ‘Content Nahi Intent’ focuses on how there is a shortage of UPSC preparation content in Hindi for aspirants who are from Hindi Medium schools or those who aren’t proficient in English language.
Toppersnotes' #ContentNahiIntent Campaign is from the perspective of a young lad who is seen preparing for the UPSC exam in Hindi medium. He looks evidently anxious while he searches the meanings of some advanced words on Google. Additionally, some other genuine videos of candidates are shown such as 2021 UPSC Hindi Medium Topper, Ravi Kumar Sihag who had earlier shared his challenges with the unavailability of notes and study materials in Hindi. The final minute of the video shows the candidate comprehending that maybe this scarcity of Hindi medium content is the reason why most Hindi medium students don’t qualify and resting his head in despair that he should also give up the exams.
However, all hopes are not lost. The company’s UPSC Pre & Mains content in Hindi becomes the saving grace for the student with a lucid message in the end that all you need is (winning) intent to attempt the exams. Rest assured, Toppersnotes will take care of the Hindi content for you.
The video has resonated with 600K viewers on Facebook and Instagram and has been viewed over 75k by viewers on YouTube.
“This campaign is very personal to us. It reflects the agony of the thousands of Hindi medium candidates who simply give up because there is not enough content in Hindi. The short video is sort of a relief for these aspirants and there is a clear conclusion. Your intention- to win, to succeed and to give the best should be the only thing that matters, we will help you with the content.”, said Ayush Agrawal, Founder, Toppersnotes.
UPSC CSE study material by the company consists of 14 books for both Pre and Mains, and daily current affairs compilations – Made by Toppers and UPSC Experts (Complete General Studies & Essay Writing)