‘Two drivers will help us reach Rs 300Cr topline: Consumer Awareness & Skincare Portfolio’
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
In the evolving beauty and skincare industry, where traditional practices meet modern innovations, at the heart of Nat Habit’s success is its unique approach - blending ancient Ayurvedic principles with today’s skincare needs. In a new edition of Pitch BrandTalk, we had the pleasure of having a conversation with Swagatika Das, Co-Founder, Nat Habit, to discuss the brand’s journey, challenges, and how it continues to maintain its authenticity in a highly competitive market.
Balancing Tradition with Modern Needs
One of the core philosophies of Nat Habit is the delicate balance between ancient Ayurvedic traditions and contemporary skincare needs. According to Das, it all comes down to the effectiveness of nutrition in skincare - whether in the past or today.
"One common thing, whether it's traditional or today, is the fact that you need nutrition to give effective results. The only difference is that in traditional processes, the methods were more elaborate. You didn't have the right machinery or the technology to extract the best from the ingredients." She elaborates, "In traditional days, there were high-grade ingredients that may not even be available today, so you need to find alternatives. You also have different expectations today because lifestyles and skin conditions have changed."
She further emphasised that while Nat Habit stays true to Ayurvedic principles, the brand also adapts them for today’s environment. "The underlying principle remains the same - use high-quality, high-grade materials, extract the best nutrition out of them, and deliver it in the best format and the fastest format to meet today’s needs."
