Vogue Eyewear unveils campaign with Taapsee Pannu
The campaign goes with the brand motto of ‘Keep Playing’
Vogue Eyewear has announced its latest campaign featuring ambassador Taapsee Pannu.
In a world that constantly presents us with dynamic situations, Vogue Eyewear believes that it is our approach to life which truly matters and makes all the difference. The campaign, titled "Keep Playing," invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colorful facets.
Commenting on the new campaign, Taapsee Pannu said, “I'm thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of 'Keep Playing' resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”
“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” said Gunjan Saigal, Brand Group Head - Luxury, Premium & Fast Fashion.
The integrated marketing campaign will be launched across channels such as social, digital, OOH and print, for audiences across the country.
Commenting on the campaign Adrijaa Sanyal Creative Director at Brandmovers India said, “Our brand shines in the light of our consumers’ self-revelation. We wish to convey them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches.”
