Voltas Beko DVC tells us how washing dishes during pandemic can be fun
The digital video, conceptualized by Wunderman Thompson, is inspired by a bunch of friends who are doubling up their responsibilities on the personal and professional front
Voltbek Home Appliances Private Limited (Voltbek), a JV between Voltas and Europe’s consumer durables player Arçelik, has launched a new digital video commercial (DVC)-showcasing their range of dishwashers and how they bring joy to our lives. As all of us strive to strike that balance between work from home and household chores, the brand that has always enabled its users to find joy in their everyday life, encourages its audience to adopt technology to bring more convenience to their multitasking lives.
The digital video, conceptualized by Wunderman Thompson, is inspired by a bunch of friends who are doubling up their responsibilities on the personal and professional front. The film highlights how we trust our friends and loved ones when it comes to finding solutions. In this case, these friends, also multi-tasking as mothers at home, discuss how to wash dishes in the easiest possible way. And this is a question that households across the country seem to be asking as people try to strike a balance between work and the home. The film also depicts how, under the current circumstances, technology has stepped up as an important channel to maintain relationships and also interact with the world outside.
Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said, “We have witnessed a significant spike in demand for both our table top and full-size Dishwashers in the last two months. It’s interesting to note how consumers are increasingly adopting technology to ease their multitasking lives. Some of the differentiated features like the Dirt Sensor, Aqua Intense and Corner Intense technology which effectively washes heavily soiled utensils, catering to the cooking and food habits of an Indian consumers, has been a huge draw for our consumers.
"Interestingly enough, it’s this very technology that made it possible to produce this film under lockdown. Shot on the actors’ own phones with the director calling the shots over video call, it has been a one-of-a-kind experience making this film."
