Welspun India appoints ^ a t o m network as creative AOR
^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency pitch that lasted over a month
exchange4media has learnt that ^ a t o m network will be the creative agency on record for Welspun India. The account was won after a multi-agency pitch which lasted over a month. The account will be handled out of the agency’s Mumbai office.
Confirming the development, Manjari Upadhye, CEO, Welspun – domestic business, says, “Welspun focuses on offering thoughtful living to its consumers. It has always had its customer’s best interests at the core to deliver a great product experience. Winning hearts through its innovative products and consistent quality, Welspun has always strived to offer meaningful products to its consumers. Our Vision is to make #HarGharWelspun and this vision requires us to understand the desires and aspirations of the new age homemakers in India and translate them into the way how we run our business. We are confident that ^ a t o m will be able to impart their expertise in making these brands household names in the Indian market”.
Speaking on the mandate, Abhik Santara, CEO and Director at ^ a t o m network, added, “We are super excited to create work on a brand which touches each one of us every day through its product spread. We use them everywhere. Both the brands cater to different consumer segments, therefore the tone & voice, insights and the choice of mediums will vary drastically. There has been some great work on those brands in the last few years, and we look forward to doing some category defining work to make Spaces and Welspun reach every Indian home.”
Welspun India has a variety of home textile brands in India and a product portfolio in three major categories: bed, bath and flooring.
