Young students and milennials find creative solutions in HP’s two new TVCs
The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms
Young students and millennials are among the biggest drivers of technology consumption, believes HP Inc. which has launched two new marketing campaigns aimed at these specific target audiences. Conceptualized by BBDO, the two commercials featuring latest innovations in personal systems and printing category intend to empower and enable the Gen-Next at every stage of their lives by reinventing technology to fulfill their goals and needs.
Ayesha Durante, Country Marketing Head, HP Inc. India said, “Young students and millennials are among the biggest drivers of technology consumption. At HP, it is our constant endeavour to stay connected with this generation and tailor our products to their needs. Our latest marketing campaign is targeted at this consumer category. Through it, we want to underscore how HP’s technology is empowering them at this important stage of their lives, by providing them the tools that enable them to stay ahead of the curve.”
The first TVC, with the central theme #ReinventMyStory, is a tribute to millennials who dare to chase their dreams. It showcases the journey of a young girl embarking on a new life expedition away from her family and friends to fulfill her dream despite challenges along the way; and how inking capabilities of recently launched notebook, HP Pavilion x360, comes to her rescue while communicating creatively.
The story begins with a young woman’s first day at her new home, in a new city. Feeling alone and anxious on making a big decision to pursue her career, she sends a selfie to her family and friends with a sad face. Her family and friends communicate their love and undying support by creating drawings using the inking capabilities and HP Pen. Throughout the film, the background score ‘Love you Zindagi’, lends a sense of happiness and empowerment.
The second TVC titled ‘Last minute Laddoo’ is targeted towards young parents of school-going children aged 4 to 12 years, who do not own a printer at home. With the theme #Reinventfatafathomework, the TVC narrates the story of parents and children who struggle to meet everyday requirements of competitive school curriculum.
The TVC revolves around a child protagonist ‘Laddoo’, who is habituated to forgetting his homework. His usual habit comes in the way and he forgets to create a family tree one day. This is when the mother enthusiastically puts together a family tree on her smartphone and prints the same on a HP Printer via HP Smart app while standing outside their home, waiting for the school bus. It highlights the advantages of instant, on-the-go printing through HP Smart App.
The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms.
