A new Tamil entertainment channel ‘Tamizh-th-Thirai’, promoted by Tamil film producers and directors, in association with cable TV operators, will go on air from March 23, 2005.
Arrow, a part of Phillips -Van Heusen Corporation, USA, will be launching its new ad campaign for Spring Summers collection by next month. "The creatives would be done by Alok Nanda Company and it would be primarily print ads," said Janak Dave, Business Head Arrow.
In order to cash in on the cricket fever in the country, LG Electronics India Ltd (LGEIL) hopes to garner revenue of Rs 1,200 crore with its new promotional campaign for the Indo-Pak series. The company has roped in captains of the Indian and Pakistani cricket teams — Sourav Ganguly and Inzamam-ul Haq — for its new campaign, for which it has earmarked a budget of Rs 60 crore.
Thums Up has taken a unique promotion route by launching Thums Up Everest Challenge, which endeavours to bring a real challenge to the doorstep and dare the youth to try something hitherto unattempted. The challenge will be held across 16 cities. A new campaign line 'Hai Dum' is being attributed to the entire initiative.
Viewers of SCV (Sumangali Cable Vision), a 24-hour Tamil film music channel, were greeted with the Sun Music Channel ID from Monday. The channel continues with 24 hours of film music-based programming offered under the SCV name, including live call-in shows.
Dainik Jagran has become the first Hindi publication to launch an SMS service in the country. 7272 is the key number through which readers can gain access to the current national, regional, international, sports and bollywood news.
In lieu of its Diamond Jubilee year, AAAI has drawn up a ten-point programme, which would foster the growth of the advertising industry. The programme was announced at a press conference in Mumbai.
An entry from Mudra, New Delhi, has bagged the Concerned Communicator Award (CCA) for 2004, instituted by the Rajasthan Patrika daily.
Dish TV has given the football lovers in India a chance to celebrate. The country's first Direct-to Home service has added two 'lifestyle football' channels, GOAL TV1 and GOAL TV 2 to its bouquet on Thursday.
Tribal DDB Worldwide, the digital interactive arm of the DDB group, has entered into a strategic alliance with Mudra Communications to set up a new entity ‘Tribal DDB India.’ The company also launched a logo competition, inviting people to design a logo for the new company.
JWT has won the Unicef's polio immunisation programme worth around Rs 20 crore from O&M. Five agencies were in the fray, with JWT Delhi and incumbent O&M figuring in the final round.
MTV Networks India on Thursday announced the appointment of Nitin Jain as its new Vice President, Ad Sales. Jain came to MTV Networks from GroupM where he was General Manager.
Madison Creative has bagged Deccan Chronicle's advertising duties. The ad spends is in the region of Rs 5 crore. Deccan Chronicle, a strong player in the Andhra Pradesh market, has an aggressive plan of action in place.
Mid Day Multimedia has got yet another stakeholder. This time it is the Indian Express that has picked a 10 per cent stake in the organisation. A similar development was seen last year when Bennett, Coleman & Co increased its stake in the publication to 7.82 per cent.
<p align=justify>“I believe that marketing is beyond advertising and is beyond a 30-second ad. There are some companies which have a visibility issue, awareness issue, top-of-mind recall issue but when you reach a certain position, then your first priority is not visibility or awareness any more. I don’t think we need to run an advertising campaign saying that this is LG. People know LG the brand.”