In lieu of the flourishing hospitality industry, global giants are pushing the concept of branded ‘Economy or Budget’ hotels — for e.g., ‘Fortune’ (ITC Group) and ‘Oberoi Trident (Hilton). The brand extension strategy is aimed at achieving topline growth even as the luxury brands within the fold drive the bottomline.
‘Corporate identity transformation’ seems to be the new buzzword! Over the last few months, several corporate entities, including Big Guns, have put their identities under the cosmetic knife and more are expected to do so.
Urban Indians are amongst the earliest risers across the globe. Around 64 per cent of India’s ‘urban Internet’ population awakes before 7 a. m. and 61 per cent sleep for 7 hours or less. Ranked fifth along with Germany, Austria and Japan, India has the highest percentage of consumers who wake up before 7 a. m. in the morning.
In the consumer durables category, the Colour TV (CTV) segment has witnessed the lowest volume (9 per cent) and value (1.4 per cent) growth in 2004/03 as compared to refrigerators (volume growth of 6.4 per cent; value growth of 3.1 per cent); washing machines (11 per cent in volume; 9.9 per cent in value); Microwaves (58.3 per cent; and 37.3 per cent); Convection (65.4 per cent; 49.4 per cent); Hi-fi Music Systems (50.8 per cent; 50.7 per cent) and Minis (51.4 per cent; 45.6 per cent).vv
Unibic, an Australian speciality biscuit manufacturer, will market the two brands it has launched in India - 'Anzac' and 'Bradman' - predominantly through the below-the-line promotions route.
The results of the sixth edition of the "Mathrubhumi-Medimix Film Awards" were announced in Chennai on Friday. Perumazhakkalam was adjudged the best film for 2004.
Screen-lord Rajnikant is serving a few aces for Tata Tele's visibility in Tamil Nadu - thanks to the company's tie-up with the actor's to-be-released film, 'Chandramukhi'. The company, which earlier had an outdoor spread of around 60,000 sq. ft., will now be present jointly with the movie on over 70,000 sq. ft. of outdoor advertising space across the state.
Indian firms which are among the lead sponsors for tournaments run by the International Cricket Council (ICC) are likely to pressure the game’s governing body to hold the Champions Trophy in India in 2006 as scheduled.
After a dip of 90 per cent in the previous year, petroleum jelly advertising in print media showed a quantum jump in 2004. While Elder Pharmaceuticals was the top advertiser, among brands the lead position belonged to Blistex Lip Ointment.
Companies are often confused on what to spend on and what not to spend on. Should marketing expenditure be seen through an accountant's eyes or as building a brand which is actually an asset? These dilemmas were addressed at the second session of the Delhi round of Pitch Brainstorm held on Friday.
Today's market provides a range of choices, leading to consumers segmenting themselves. And more than income demographics, knowledge and emotional psychographics play a larger role in successful marketing. This was the underlining thinking at the first session of the Delhi edition of Pitch Brainstorm held on Friday.
It is time for India Inc. to concentrate on the 92.2 per cent population in non-metros (B and C towns and villages) rather than pushing their products in metros, where they have stagnated. Although the social indicators are certainly on an upswing in rural India, yet the marketers have still not tapped the latent demand efficiently.
Radio Mirchi is setting its house in order before it gets on with the expansion plans. For starters, Sameer Soni (Station Head Mumbai) is now Regional Director (Western Region) and is responsible for Ahmedabad and Pune markets in addition to the home turf.
Indian Idol's success might be the past for Sony now, at least for the time being, and Friday has already seen a dip but the channel continues to have a few things to talk about with the rise in TVRs that Jassi is experiencing in its transformation stage and the new Balaji offering 'Kaisa Ye Pyar Hai' coming in its 8.00 pm slot on March 29, 2005.
O&M dominated the proceedings of the 38th All India Awards for Creative Excellence of Advertising Club Mumbai (Abby 2005). It grabbed seven golds, sixteen silvers and one special silver. Everest Integrated Communications came second, with a net aggregate of 8 points, accompanied by Rediffusion DY&R (also with 8 points).
LINOpinion is a brand image consultancy. As an organisation, Lintas has created IMAG or Integrated Marketing Action Group, which looks at providing a holistic service that can fulfil all communication needs ranging from direct marketing, rural communication, social communication, event management and PR.
<p align=justify>“Seduction, creativity and femininity are the words that best describe the distinctive Dior style. Dior, the French fashion house established in 1947, sets the trend each season. In 1975, Dior instituted its watch collection as a crucial fashion accessory at the heart of the couture brand.”