Madison Creative has bagged the advertising account of Neelkanth Group, one of Mumbai’s oldest and largest real estate developers.
The 58th World Newspaper Congress, 12th World Editors Forum and the Info Services Expo will be held in Seoul, from May 29 to June 1, 2005. The Congress, which addresses the business concerns of media companies, and the Editors Forum, which addresses newsroom issues, will focus on exchanging knowledge and best practices.
For all those health freaks, there is some respite this summer with Mother Dairy adding two more variants in the Dietz segment. The milk major has also introduced three new variants for children.
Tata Teleservices has announced an offer for customers opting for a pre-paid connection, wherein one winner will get to grab all the gold he/she can in 60 seconds from a designated Tanishq outlet.
Padmalaya Telefilms Limited on Wednesday said that as part of its major restructuring exercise, the company has rolled out a strategic business plan aimed at consolidating its existing operations and synergistically enlarging their scope.
Godrej Consumer Products Ltd (GCPL), has roped in Mona Singh of Jassi Jaissi Koi Nahin to be the brand ambassador for Godrej No.1 soaps.
D-Cinema (Digital Cinema) is growing in India. And the implications are not just for film producers, distributors, audiences and cinema hall owners, but for advertisers reaching out to film-going audiences as well.
With the aim to increase awareness and preference for cotton products, Cotton Gold Alliance has launched its summer advertising campaign, 'New Face of Cotton,' across India with a series of striking outdoor ads.
Marico Industries has launched a new television campaign for 'Saffola Gold'. The ad is titled 'Dil Ko Rakhiye Jawaan' and moves on from the previous commercial of 'Kal Se'. Through our ad campaigns we have tried to communicate the seriousness of a healthy lifestyle and how serious the problem of the heart could be, said Saugata Gupta, Marketing Head, Marico.
Has India’s mobile boom started petering out with the urban markets reaching saturation? While India still retains its position as the “fastest growing mobile market in the world”, latest statistics suggest operators will have to try every trick in their bags to carry the tag in the future.
Rajesh Sheshadri, Head of Marketing, TV Today, is joining as Vice-President, Marketing, National Geographic Channel and History Channel. Confirming this to exchange4media, Sheshadri said he would be joining NGC by the middle of next month.
India TV has effected a major restructuring in the editorial domain. The spin-offs from this exercise will be visible across various content genres and time bands.
There is more coming in Everest Brand Solutions (EBS) kitty from Elder Pharmaceuticals. The revamped agency has bagged the creative account of Elder's newly launched 'cosmeceutical' segment. The account size is in the range of Rs 4-5 crore.
Ogilvy & Mather has bagged the global account of Lenovo Group Limited. Lenovo is among the top three companies in the global PC market. O&M will handle the advertising for "Think" branded products, including ThinkPad notebooks and ThinkCentre desktops.
<p align=justify>“Our frontline sales force is our brand ambassador, and mammoth time and energy is spent on training them…As for advertising, it’s a tough task since the category is rather generic. You can’t get into specifications of an insurance policy on television in a matter of a few seconds; you can only convey the broader picture.”