Media Content & Communications Services India Pvt. Ltd (MCCS), a 74:26 per cent joint venture between ABP TV and Star Group that manages the Star News channel, has decided to officially launch its 24-hour Bengali news channel 'Star Ananda' on June 6, 2005.
It is a signature of America's marketing and financial prowess, a world-famous tourist attraction and one of the country's most coveted marketing communications venues: Times Square. Awesomely bright and shamelessly gaudy, its billboards towering above the Broadway and 42nd Street neighborhood are also among the country's most effective -- and most expensive -- advertisements. But how much do they cost and are they worth it?
The washing powder/liquids segment showed the highest growth in 2002 in the last four years. The top 5 advertisers accounted for 92 per cent of the total advertising pie of this category. Among brands, Ghadi Detergent Powder was the biggest advertiser, well ahead of the HLL brands.
The industry bigwigs from the entertainment fraternity of India and Korea will congregate for the first time in the Capital on June 1 and 2.
TAM Media Research & Ad Club, Mumbai is conducting one-day workshop on ‘Effective Media Decisions- TAM gives you the edge’ for the advertisers, broadcasters, media planners on May 31 in Mumbai.
No matter what is your business, the success lies in understanding your market and correctly positioning the product. More so, when the product is a film brand. Film marketing is getting smarter by the day, and is no longer about bland tri-colour outdoor and technologically unimpressive trailers on screen.
Group M’s Media Consumer Insights (MCI) 3D study in Asia has thrown up some interesting changes in the Indian consumer’s behaviour and mindset in 2004 as compared to 2001. It was observed that there was an increase in the number of young people who read the financial pages of a newspaper, and that the ‘Premium aura’ of foreign products was fading.
In the face of fierce head-hunting that has been going on for sometime with the impending launches of DNA and HT’s Mumbai edition, The Times of India has struck non-poaching deals with The Telegraph and Hindustan Times.
To dedicate a separate agency for Igo, a pitch was called recently, which featured the likes of Ambience, Euro and FCB Ulka. Said Nilesh Mazumdar, General Manager (Marketing), Mirc, “The entire strategy of roping in a separate agency is to ensure that Igo grows as a separate brand and out of the Onida shadow.”
It’s time for the media, marketing and advertising fraternity to get together. The much-awaited exchange4media Conclave 2005 opens in the Capital on Tuesday at 3 PM at The Ashok. With two high-powered panels set to put their heads together on two stimulating topics, it is a must-attend for all.
Everest Brand Solutions (EBS) has quite a lot going for itself. The agency had recently bagged the creative duties of the 'cosmeceutical' range from Elder Pharma. In addition to that, it has now bagged the Transport Corporation of India (TCI) duties. The win becomes exciting for the agency with projects coming from The Times of India as well.
‘Mumbai Mirror’ launched this morning marking the beginning of the print war in the city. Divulging that the compact has begun with a circulation of 2 lakh, Vineet Jain, MD, Bennett, Coleman & Co. Ltd., said that TOI is prepared for the threat that Mumbai Mirror can pose to the flagship paper itself. For more on the inaugural issue, read on…
