Sandip Ghosh, who quit ABP in December last year, has moved to Hindustan Times as Vice-President, Media Marketing. Currently going through the induction process, he will be officially joining the organisation on June 14. Ghosh is expected to play a key role in HT’s Mumbai launch.
Chetan Ahuja, Group Head, Interface-Lodestar, has moved to India Today as Deputy Chief Manager
Sonya Banerjee, who was Media Manager with Onida for three years, has recently joined Yahoo! India as Marketing Communications Head.
Sahara Computers & Electronics which is making an entry in the Indian market has completed the pitch process for its advertising partners. While the creative agency, INC Communication, and the PR agency, TBWA\India, are already on board, the media agency, Starcom, has still to be signed on. The ad spend is in the vicinity of Rs 15 crore.
The <i>Asian Wall Street Journal</i> and the <i>Far Eastern Economic Review </i>have received the top awards for newspapers and magazines respectively at the 2005 Society of Publishers in Asia’s (SOPA) Awards for Editorial Excellence.
To suit the fast-paced lifestyle of today's woman, Mobile2win has decided to make recipes available on the cell phone. Now, one can log on to the GPRS network and download recipes ranging from pasta to pizza under 10 minutes.
Britannia Industries Ltd is roping in a senior Hindustan Lever Ltd (HLL) official to head its marketing function. Informed sources said that Mr Neeraj Chandra, Regional Brand Director at HLL, responsible for mega brands such as Lux and Lifebuoy, is slated to join the bakery major jointly owned by the Wadia family and the French foods giant Danone.
TAM Media Research, along with Press Club, Mumbai, hosted the first session of BLINK – a knowledge series on the inside story of television industry. Various aspects related to DTH and its future in India were discussed by the industry veterans. While Sunil Khanna, CEO, Dish TV, said that the future is bright for DTH, L V Krishnan, CEO, TAM Media Research, informed that TAM is working on a new digital meter TVM5, which will offer audio matching and video matching exercises.
Candid Marketing, India’s leading promotional marketing and event management company, has entered into a strategic alliance with Dynamo International Agency Network (DIAN), an international network of promotional marketing agencies.
The Times of India Group is renewing its focus on magazines and is in the process of bringing various international titles to the country. One of the first to enter the market would be ‘Top Gear’ from the BBC stable. Gautam Sen is the editor of the magazine.
The Indian Cricket Board (BCCI) on Friday decided to invite fresh tenders for television rights for matches in India, the norms and guidelines for which were to be framed by a Marketing Committee to be set up soon.
After finalising its creative agencies, Bharat Petroleum Corporation Ltd (BPCL) is now on the lookout for a media AoR. The oil major has called five agencies to make presentations next week. The company’s total advertising budget is pegged at around Rs 40 crore.
SpiceJet, the recently-launched low-fare, no-frills airlines, has awarded its media duties to Media Pros. The account size is in the region of Rs 12-13 crore. It was a multi-agency pitch involving Carat, Grey Worldwide, Media Pros among others
<p align=justify>“Bates did well on existing business last year. Some excellent campaigns were created on brands like Nokia, Tata AIG, Indian Airlines, Hamam, Anandabazar Patrika, etc. And all these brands are doing exceedingly well in the marketplace.”
As compared to other media such as television, print and radio, online advertising is cost-effective as the cost (to reach) per thousand people (CPT) is very low. We expect the reach of Internet to quadruple in the coming years, with more broadband connections happening at offices, SOHO & homes.
<p align=justify>“All Pepe advertising campaigns portray the brand identity, represented by the youth who speak of an attitude that says ‘I am what I am.’ The visuals are strong and captivating, creating a deep impact on the target audience.”