Date-wise News
Gautam Adhikari, Consulting Editor and former Executive Editor, The Times of India, has finally said adieu to the paper he has always held dear to his heart and is joining DNA as Chief Editor. As reported by exchange4media last week, a firm counter-offer was made by The Times over the weekend, but Adhikari has decided not to stay back with The Times.
exchange4media Staff Jun 21, 2005 12:29 PM
White good majors have created a new sub-one ton segment for air-conditioners. However, even as they sell the 0.6, 0.75 and 0.8 ton ACs aggressively, marketers are pondering whether they have identified the right “proposition”.
exchange4media Staff Jun 21, 2005 7:33 AM
Should a manufacturer of refrigerators target its marketing campaigns for first-time buyers towards those owning televisions, two wheelers or those owning air conditioners?
exchange4media Staff Jun 21, 2005 7:30 AM
TBWA India is ramping up its PR division. Its operations are set to commence in Bangalore from July, and the agency has roped in Sanjay Bose, Director- Branch Head, Bangalore, Vaishnavi Corporate Communications, as GM - South. The PR division already has its operations in Chennai.
exchange4media Staff Jun 21, 2005 7:29 AM
The Hyderabad office of Rediffusion DYR has witnessed unprecedented growth in the last six months, in terms of number of clients and number of staff. In this period, the agency bagged four accounts including the entire Coca-Cola portfolio in AP, Lawrence & Mayo (AP, Kerala, WB, Orissa and TN markets), Pioneer eBiz (a software company) and Gloster Cables (industrial cables).
exchange4media Staff Jun 21, 2005 7:29 AM
The Indian travel industry is booming, and with the Internet revolution India would be soon competing with the US on the travel commerce. While most marketers have sensed this, others are also on a trip to make their ‘traveler the king’.
exchange4media Staff Jun 21, 2005 7:28 AM
In a turbulent teen readership landscape, 'Seventeen' is perhaps one of a kind. The magazine is targeted at young women between the age of 12-24 years across India. Suparna R Motwane, Editor-in-Chief, 'Seventeen', discusses the strategy behind introducing Seventeen.
exchange4media Staff Jun 21, 2005 7:27 AM
Come September, VJ Media Works will launch Visual Merchandising & Retail Design (VM&RD) , a new magazine targeted at the retail design community in India. A bi-monthly priced at Rs 100, the magazine will focus on all aspects of design and merchandising in the context of branded shopping environments. Rahul Dev, former editor of Outdoor Today, has been roped in as editor of VM&RD.
exchange4media Staff Jun 21, 2005 7:26 AM
ABP Group, the dominant media house in eastern India, has recently, through a strategic tie-up with Yahoo!, made a foray into the domain of interactive short-code messaging services.
exchange4media Staff Jun 21, 2005 7:25 AM
The TAM India team left for Montreal yesterday in order to represent the Indian Media Industry at the Worldwide Audience Measurement Conference 2005. The team will give a comprehensive picture by presenting papers on three different subjects. It will highlight the reasons for a shifting TV viewership loyalty, how to garner the best possible viewership through efficient planning of multi-media promotions. Apart from that the team will also underline the effectiveness of branded
exchange4media Staff Jun 21, 2005 7:21 AM
After a very short stint of only three months, Vivek Sharma
exchange4media Staff Jun 21, 2005 7:20 AM
Sahara today seems synonymous with the Indian cricket team. Ever since it bailed out a cash-strapped BCCI during the ICC Champions Trophy at Sri Lanka in 2002, the Sahara logo has been emblazoned on the uniform of Indian cricket stars.
exchange4media Staff Jun 21, 2005 7:19 AM
Lowe’s Executive Vice-President Sandip Chaudhuri, who was in-charge of both the Kolkata and Chennai offices of the agency, has quit.
exchange4media Staff Jun 21, 2005 7:17 AM
Of the ten awards that comprise the Cannes Lions, shortlisted entries for four awards were announced today.
exchange4media Staff Jun 21, 2005 7:16 AM
It’s not just about the 30-second spot, or the press ad. With added thrust on seminars, and higher participation by marketers, the 52nd edition of International Advertising Festival, better known as Cannes Lions 2005, is a place to hear about the powerful influence of consumers in the marketing process and the rising role of new media, particularly the Internet and mobile. exchange4media Director and Group Editorial Head Amit Agnihotri comments from the festival.
exchange4media Staff Jun 21, 2005 7:16 AM
Brandsum offers a print advertising archive covering all leading English publications, numbering more than 55 dailies and magazines, including financial and specialty publications like in-flight magazines. It also offers a search through categories, sub-categories and brands in order to view and save original sized ad images
exchange4media Staff Jun 21, 2005 12:00 AM
