Taurus Mutual Fund, which has unveiled an aggressive marketing and brand building initiative, has signed SSC&B Lintas Delhi as its creative agency. Industry sources peg the account to be in the region of Rs 5 crore to Rs 7 crore.
Dentsu Inc. and Sandeep Goyal-owned Mogae has announced a joint venture for the Middle East. The new agency, Dentsu Marcom Middle East FZ LLC, will be a 51:49 JV between Dentsu Inc. and Mogae and will be headquartered in Dubai.
The festive season is here and companies are lining up promotion offers to woo customers with discounts and free gifts. However, Brooke Bond’s Diwali offer also brings cheer to children of a lesser God. Customers buying specially marked festival Brooke Bond packs will be able to contribute to the cause of children’s education with just one phone call.
India’s first online game publisher, Level Up! Network India Pvt Ltd is popularising online computer gaming and its communities through the introduction of Massively Multiplayer Online Games.
Print advertising by landline phone service companies has gone up by 72 per cent in the first half of 2005, as against 31 per cent growth in the corresponding period last year. Tata Teleservices tops the advertisers list in Press.
etc Channel is taking steps to strengthen its association with Bollywood and induce the same in its content. In the process, etc has now tied up with the new movie, ‘Kyon Ki… Its Fate’. In addition to a four-city on-ground activity around the movie, etc will also air shows around the movie and movie’s premier.
IMG, the New York-based sports and lifestyle management and marketing firm, has acquiring Australian Fashion Innovators, and with it, the fashion event, Mercedes Australian Fashion Week. The acquisition also brings with it the Mercedes-Benz Asia Fashion Award programme.
Following DNA’s next campaign phase around the various pull outs from the paper, and Mumbai Mirror going to town with weekend magazine ‘Buzz’, it is now Hindustan Times’ turn to offer a new set of communications to its readers.
Zee Sports, which has acquired 10 years exclusive broadcasting rights for All India Football Federation (AIFF), is unleashing its plans to promote football among the masses, beginning with the Federation Cup, which starts from October 19.
GM India, which had called for a creative pitch sometime ago, has finalised Rediffusion DY&R and McCann Erickson as its agencies. Confirming the development, Anisha Motwani, Director-Marketing, GM India, said Rediffusion would handle the advertising duties for Tavera and Chevrolet, while McCann Erickson would handle the Optra business as well as new carline business.
Zee TV’s new show, ‘Saath Phere’, is turning out to be a platform for innovations. To begin with, the show was injected with a dose of interactivity when the channel. Now, for the launch episode, the channel is experimenting with the ad slots and has cut the duration down to just one minute in the entire 30-minute episode.
Microsoft has appointed Meenu Handa as Corporate Communications Head for India. It may be recalled that Handa was due to join Ogilvy Public Relations Worldwide (Ogilvy PR) as National President, India in September, but instead joined Microsoft. Meanwhile, Meenakshi Bhalla will don the role of National PR Head of Ogilvy PR.
TV celebrity factor on mass channels is being extended to a whole new level, and in most cases, the strategy is paying off. Take the recently aired ‘Dandiya Dhoom’ on STAR Plus, for instance. TV celeb couple dance show, ‘Nach Baliye’, on STAR One has also created considerable interest.
Image is like a web in which many small strands collectively contribute to the complete image. Anything that affects a small strand, affects the whole imagery. The point to understand is that each of these strands enables the image to enhance and grow.
<p align=justify>Eveready has a simple philosophy, of providing the best portable power suitable for consumer needs. With this as the guiding principle, we have focused on innovation, keeping pace with offerings as power needs evolved… Our logo is forward-looking, contemporary and dynamic. The tag-line, the ‘Next Century of Power’, says it all. The Eveready story is not about past glories but continued innovation and domination for at least another 100 years.