`Date-wise News`

NEW SSC&B Lintas Bags Taurus Mutual Fund Account, ad spends at Rs 5-7 crore

Taurus Mutual Fund, which has unveiled an aggressive marketing and brand building initiative, has signed SSC&B Lintas Delhi as its creative agency. Industry sources peg the account to be in the region of Rs 5 crore to Rs 7 crore.

exchange4media Staff Oct 17, 2005 3:19 PM

Dentsu Inc. partners Sandeep Goyal to set up 51:49 JV in Dubai, kicks off with two clients

Dentsu Inc. and Sandeep Goyal-owned Mogae has announced a joint venture for the Middle East. The new agency, Dentsu Marcom Middle East FZ LLC, will be a 51:49 JV between Dentsu Inc. and Mogae and will be headquartered in Dubai.

exchange4media Staff Oct 17, 2005 1:20 PM

This Diwali, Brooke Bond aims to light up the lives of under-privileged children

The festive season is here and companies are lining up promotion offers to woo customers with discounts and free gifts. However, Brooke Bond’s Diwali offer also brings cheer to children of a lesser God. Customers buying specially marked festival Brooke Bond packs will be able to contribute to the cause of children’s education with just one phone call.

exchange4media Staff Oct 17, 2005 7:43 AM

Ragnarok Online popularises online games in India

India’s first online game publisher, Level Up! Network India Pvt Ltd is popularising online computer gaming and its communities through the introduction of Massively Multiplayer Online Games.

exchange4media Staff Oct 17, 2005 7:42 AM

Landline phone service advertising in Print medium up 72% in H1 of 2005: AdEx Study

Print advertising by landline phone service companies has gone up by 72 per cent in the first half of 2005, as against 31 per cent growth in the corresponding period last year. Tata Teleservices tops the advertisers list in Press.

exchange4media Staff Oct 17, 2005 7:40 AM

‘Kyon Ki… Its Fate’ as etc buckles up to strengthen its association with Bollywood

etc Channel is taking steps to strengthen its association with Bollywood and induce the same in its content. In the process, etc has now tied up with the new movie, ‘Kyon Ki… Its Fate’. In addition to a four-city on-ground activity around the movie, etc will also air shows around the movie and movie’s premier.

exchange4media Staff Oct 17, 2005 7:39 AM

After losing LIFW, IMG bags Australian Fashion Innovators

IMG, the New York-based sports and lifestyle management and marketing firm, has acquiring Australian Fashion Innovators, and with it, the fashion event, Mercedes Australian Fashion Week. The acquisition also brings with it the Mercedes-Benz Asia Fashion Award programme.

exchange4media Staff Oct 17, 2005 7:38 AM

HT Mumbai unleashes second phase of outdoor campaign

Following DNA’s next campaign phase around the various pull outs from the paper, and Mumbai Mirror going to town with weekend magazine ‘Buzz’, it is now Hindustan Times’ turn to offer a new set of communications to its readers.

exchange4media Staff Oct 17, 2005 7:38 AM

Zee Sports kicks off its marketing campaign to promote first tournament of AIFF

Zee Sports, which has acquired 10 years exclusive broadcasting rights for All India Football Federation (AIFF), is unleashing its plans to promote football among the masses, beginning with the Federation Cup, which starts from October 19.

exchange4media Staff Oct 17, 2005 7:36 AM

Rediffusion, McCann Erickson bag General Motors creative business

GM India, which had called for a creative pitch sometime ago, has finalised Rediffusion DY&R and McCann Erickson as its agencies. Confirming the development, Anisha Motwani, Director-Marketing, GM India, said Rediffusion would handle the advertising duties for Tavera and Chevrolet, while McCann Erickson would handle the Optra business as well as new carline business.

exchange4media Staff Oct 17, 2005 7:35 AM

Zee TV experiments with 1-minute ad break for launch episode of ‘Saath Phere’

Zee TV’s new show, ‘Saath Phere’, is turning out to be a platform for innovations. To begin with, the show was injected with a dose of interactivity when the channel. Now, for the launch episode, the channel is experimenting with the ad slots and has cut the duration down to just one minute in the entire 30-minute episode.

exchange4media Staff Oct 17, 2005 7:33 AM

Microsoft appoints Meenu Handa as Corporate Communications Head

Microsoft has appointed Meenu Handa as Corporate Communications Head for India. It may be recalled that Handa was due to join Ogilvy Public Relations Worldwide (Ogilvy PR) as National President, India in September, but instead joined Microsoft. Meanwhile, Meenakshi Bhalla will don the role of National PR Head of Ogilvy PR.

exchange4media Staff Oct 17, 2005 7:32 AM

The TV star quotient in the success of soaps and reality programmes on mass channels

TV celebrity factor on mass channels is being extended to a whole new level, and in most cases, the strategy is paying off. Take the recently aired ‘Dandiya Dhoom’ on STAR Plus, for instance. TV celeb couple dance show, ‘Nach Baliye’, on STAR One has also created considerable interest.

exchange4media Staff Oct 17, 2005 7:30 AM

N S Rajan, Managing Director, Sampark Public Relations

Image is like a web in which many small strands collectively contribute to the complete image. Anything that affects a small strand, affects the whole imagery. The point to understand is that each of these strands enables the image to enhance and grow.

exchange4media Staff Oct 17, 2005 12:00 AM

Jayashree Mohanka , Senior General Manager,Marketing,, Eveready Industries India Ltd

<p align=justify>Eveready has a simple philosophy, of providing the best portable power suitable for consumer needs. With this as the guiding principle, we have focused on innovation, keeping pace with offerings as power needs evolved… Our logo is forward-looking, contemporary and dynamic. The tag-line, the ‘Next Century of Power’, says it all. The Eveready story is not about past glories but continued innovation and domination for at least another 100 years.