Global PR firm Burson-Marsteller today announced the acquisition of Genesis PR, India's leading public relations company. The company will be renamed Genesis/Burson-Marsteller, and will be led by Genesis Principal and Founder, Prema Sagar, and CEO Ashwani Singla.
Brand Sachin has boosted many a fortune, and Boost is one of them. Good time, then, for a healthcare brand to piggyback on the remarkable comeback of an icon. Pharma and healthcare industry is increasingly relying on star charisma to drive home the “health” message, especially in the over-the-counter (OTC) segment.
The STAR Plus 7.30 pm to 8.30 pm block on week days is perhaps one of the most fickle blocks for the channel. In terms of ratings, there is barely any difference between the leader and other mass channels in this block. However, for STAR Plus, this is one of the most important blocks as it is the only time band on week days that houses original content for kids.
The grand old dame of the Indian skies, state-owned Indian Airlines, has acquired a new corporate identity and a new name as well. As part of its makeover strategy, the airlines has rechristened itself as ‘Indian’.
The Indian Association for Promotion of Adoption and Rediffusion, Mumbai have come together to create a campaign that tries to reach out to the people of Mumbai to promote adoption.
Saffola, in an interesting marketing campaign, has partnered with Go 92.5 FM to popularise Saffola Gold with Losorb technology. The association has Go 92.5 FM’s overweight radio jockey Ashish Jagtiani (better known as Jaggu) of Good Morning Show take up a challenge of losing 10 kg in three months.
The Infocom 2005 conference concluded in Kolkata on December 11. The high profile IT event, organised by Nasscom and BusinessWorld, was attended by the who’s who of the IT industry. The discussions focused on how the IT industry could play an active role in transforming India by connecting with the masses.
Narasimhan Ayyappan, GM, Advertising, at Telugu daily Vaartha, has moved after 25 years in the print media. He has joined the Lanco Group as Vice-President, Corporate Affairs.
While there was no major change in Print advertising spends during the first three quarters of 2005, toothpaste advertising witnessed a 31% dip in 2004. Anchor tops the brand list in terms of ad spends.
SET had chosen to make the maximum noise around ‘Indian Idol Season Two’ despite multiple launches coming at the same time on the channel. And the opening numbers indicate that the marketing around ‘Idol’ has paid off, but with voting commencing for the next phase, the channel’s marketing has changed accordingly.
If last year Merriam Webster Dictionary declared ‘Blog’ as the ‘Word of the Year’, this time New Oxford American Dictionary has made ‘Podcast’ the ‘Word of the Year’. The term will also be included in the online version of the dictionary in the revised version.
As our television screens get ready to accommodate another game show – ‘Kam Ya Zyaada’, third in the row after ‘Kaun Banega Crorepati 2’ and ‘Deal Ya No Deal’ – Zee TV is all set for a heavy marketing push for the show with the highest prize money of Rs 3 crore.
With 30 years behind it, India Today is not quite the grand old man chronicling contemporary India, yet the magazine has stood the test of time and competition well. To mark this anniversary, the India Today Group has lined up several activities throughout 2006.
There is more action coming from Mahindra & Mahindra (M&M). The automobile major is in talks with agencies for the creative duties of its forthcoming vehicle, Logan. Logan is a result of a 51:49 joint venture between M&M and Renault, under which the former will produce and sell Renault’s car in India.
<p align=justify>“When we were part of GE, we were known as GE International services or Gecis. When the ownership structure of our company changed last year when GE sold 60 per cent of the equity to two private equity forms – General Atlantic and Oak Hill – it made sense to create a new name that reflects our independent status and better communicates our value proposition.