Date-wise News

GoaFest Day 2: In search of Asia’s Mister Perfect – he doesn’t exist, finds Leo Burnett’s survey on Asian men

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After some refreshing views on topics that are close to any Indian advertiser, the GoaFest had more planned in terms of new topics. Michelle Kristula-Green, Regional President, Leo Burnett, Asia Pac, had the full attention of the audience when she brought ‘Asia’s Mister Oversimplified’ under the scanner. Tom Savigar managed his share of undivided attention as well when he enumerated the ‘radical’ steps that the new age consumer is embracing.

Noor Fathima Warsia May 1, 2006 8:23 AM

GoaFest Day 2: Bye Happy Eating Sequences, Hi Generation C

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The highlights of Day Two of the GoaFest were the presentations by Neeraj Nayar, President of FAB Awards London and Paul Kemp-Robertson, Managing Editor, Contagious Magazines. While Nayar gave various examples of the outstanding work being done in the Food and Beverages category, Kemp-Robertson spoke about Generation C – the connected consumer – who he considered to be the leader into the future.

Noor Fathima Warsia May 1, 2006 8:21 AM

Shamshir Rai Luthra, President, Talk Rich Friendships

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<align=justify>“Radio stations can cater to different audiences at different parts of the day by changing the programming. Also, what I can see that’s going to happen now is a lot of pushing and pulling. The passionate broadcasters would always be popular, they will always choose the radio jockeys that people like listening to. So, it’s always going to be the same band, the same music, the same words, but all those gimmicks will have to be supported by content. So, content will always be the big game.”

e4m Desk May 1, 2006 12:00 AM