`Date-wise News`

Marie Claire institutes Made in India fashion awards to mark 2nd anniversary in India

Marie Claire is celebrating its second anniversary in India on June 1. And to mark the occasion, the fashion and lifestyle magazine has announced first edition of its fashion awards, called ‘Made in India’, which would be held in October 2008. Published by the Outlook Group in India, Marie Claire has planned its celebrations in Delhi on June 3 and in Mumbai on June 4.

exchange4media Staff Jun 2, 2008 3:19 PM

IRF 2008: ‘Radio needs evangelists and believers if it has to grow’

The India Radio Forum 2008 held on May 30 saw the entire radio fraternity share the same platform. While many supported the multiple frequencies, they felt that unless the internal issues of radio were resolved, the multiple frequencies would only harm the industry.

Robin Thomas Jun 2, 2008 9:17 AM

IRF 2008: ‘For clients, radio is still a step cousin, or worse, a poor step cousin’

The post-lunch sessions at the India Radio Forum 2008 held on May 30 saw panellists discussing a range of issues, including finding revenue on radio and what advertisers really want.

Robin Thomas Jun 2, 2008 9:16 AM

Cyber world too driving car sales

When it comes to cars, it is not just a means of transportation, but an extension of one’s personality (finances permitting). Hence, long hours are spent consulting friends, relatives, even absolute strangers, and now, increasingly the Internet. And catering to this growing demand, several websites have cropped up offering a range of services. exchange4media takes a look at websites like Carwale.com, Gaadi.com and Autoindia.com to find out how successful it is to sell cars online.

exchange4media Staff Jun 2, 2008 9:15 AM

Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

Print ad volumes of the beverage industry fell by 16 per cent during 2007 as compared to 2006. Tea category led in print advertising during 2007, with Brooke Bond Lipton India Ltd topping the advertisers’ list. Among the new beverage launches, Minute Maid Pulpy Orange was No. 1 brand.

exchange4media Staff Jun 2, 2008 9:07 AM

Jaya TV’s game show ‘Jackpot’ nearing the triple-century mark

Jaya TV’s popular game show ‘Jackpot’ is on the verge of completing 300 episodes. The game show has been a runaway success since its inception and has been running non-stop for six years.

exchange4media Staff Jun 2, 2008 9:04 AM

Deccan Chronicle launches Bangalore edition; cashes on youth connect

Deccan Chronicle has launched its Bangalore edition in keeping with its aim to consolidate its presence in the South. The newspaper is currently delivered free of cost and the price would be disclosed later. In order to emphasise on the youth connect of the paper, Deccan Chronicle has launched an ad with the tagline ‘For Young Minds’.

exchange4media Bangalore Bureau Jun 2, 2008 9:03 AM

IRF 2008: Winners of Indian Excellence in Radio Awards expect more in 2009

Winners of the Indian Excellence in Radio Awards that marked the end of the India Radio Forum 2008 on May 30 are understandably jubilant about their wins. exchange4media speaks with some of the winners on what worked in their favour this year and their expectations from the Awards next year.

Robin Thomas Jun 2, 2008 9:01 AM

BCCL acquires Virgin Radio for Rs 448 crore

Bennett Coleman and Company Ltd (BCCL) has acquired Virgin Radio Holdings from UK-based SMG Plc for a consideration of $106 million (Rs 448 crore). The deal is expected to be completed by June 2008.

exchange4media Mumbai Bureau Jun 2, 2008 8:59 AM

I&B Secretary Asha Swarup moves out

It is learnt that Asha Swarup, Secretary, Ministry of Information & Broadcasting, is taking up the new role of Chief Secretary Himachal Pradesh. Swarup will be taking over from 1972-batch IAS officer Ravi Dhingra. The new I&B Secretary is expected to be finalised in a few days.

exchange4media Staff Jun 2, 2008 8:58 AM

New York Festival 2008: 34 Indian entries nominated as finalists; Leo Burnett shines with 21 finalists

The finalists at the New York Festival 2008 awards have been announced, and India has secured a total of 34 entries in this list. At 21, Leo Burnett has the highest finalists among Indian agencies. Euro RSCG is a distant second with six. The awards ceremony will take place on June 30.

Rishi Vora Jun 2, 2008 8:55 AM

Radio players for electronic measurement, but cost is a concern

TAM Media Research’s radio arm Radio Audience Measurement (RAM) is embarking on a pilot to gauge listenership through phone meters, and study whether listeners are conducive to this methodology. Radio players believe that electronic meters are a step in the right direction, but the cost implication does not make it viable for a market like India.

Noor Fathima Warsia Jun 2, 2008 8:54 AM

RAM to amalgamate AdEx and listenership data; to test phone meters as well

Radio Audience Measurement (RAM) is set to upgrade itself some more. TAM Media Research, RAM’s parent company, is working on amalgamating AdEx data with listenership data to assist radio executives at the planning level. In another step towards upgradation, RAM also intends to conduct a pilot with phone meters in India in the last quarter of 2008.

Noor Fathima Warsia Jun 2, 2008 8:52 AM

DLF IPL T20 2008: The Cup that brimmeth over

The inaugural DLF IPL T20 has busted several myths and proved to be a case study for the Indian media and advertising fraternity. Defying all criticisms regarding the format, the Indian Premier League has scored high on ratings. Even as the semi-finals and the finals numbers aren’t here yet, the last ball fight before Rajasthan Royals got the winning run promises some good numbers coming from the crunch matches as well. As for the advertisers on the series, ‘the script couldn’t be better’.

Noor Fathima Warsia Jun 2, 2008 8:50 AM